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You probably already know how important your logo is in regards to identifying your business.

However, you might not realize the importance of the colors you choose to use on your logo. In fact, according to recent surveys, around 85 percent of consumers claim color–of logo or box– is a factored reason they purchase a product, and 80 percent of people believed color increases brand recognition.

In addition, thanks to the research completed at the University of Missouri-Columbia, we now know that color also evokes emotions. Therefore, knowing how important color is in brand recognition and the effect it has on emotions, you probably want to know a little more about specific colors and what message they convey, read below to do just that:

Red:

According to the study mentioned above, red logos cause feelings of self-assurance and exude expertise. In marketing, red logos are often used to entice impulsive shoppers. The color is also used by restaurants to stimulate appetite.

Yellow:

This color is said to make individuals feel young, modern and cheerful. It also is believed to stimulate the mental process and the nervous system, and as a result, gives added clarity. Moreover a yellow logo grabs attention and encourages communication.

Blue:

The color blue is known for creating feelings of success, reliability, confidence and calmness. It is ideal for offices, due to the fact that it also increases productivity. Although preferred by women as well, men seem to like the color even more than women. In marketing, it is most often used by corporate businesses, due to the fact that blue is non-invasive and creates a sense of security and trust in a brand.

Green:

This color has been shown to cause feelings of dependability as well as sustainability. It also symbolizes money, represents new growth and exemplifies nature, health and tranquility. In marketing, the color green is used to induce feelings of relaxation and brings to mind environmental friendliness.

Now that you know the importance of colors in your logo and what a few of them mean, you are now free to design all the personalized business communication products that you need to run a successful company, such as brochures, letterhead, labels and stampers, all complete with your businesses logo– in the color that seems the most appropriate for what you wish to communicate to your clients. You can find a wide variety of these products, ready to personalize, at PaperDirect. Take a look today.

 Infographic via FastCompany 

When building and developing your new company, you will hear a lot of fellow business folk talk about the importance of a great business logo. Your logo is the symbol that represents your company, and while it’s not easy to come up with a great logo, it’s certainly not impossible. Some of the most well-known logos of all time include the McDonald’s Golden Arches, the Nike Swoosh, the apple for Apple, the four circles for Audi, the Puma cat, and the Coco Chanel intertwined C’s. While your business logo may not become world famous, it can certainly bring you new customers and great profits!

When meeting with logo designers, you will often hear the words “custom logo designs,” but what does this really mean? Custom business logo ideas are original, one-of-a-kind and will not be found on any product other than your own. By developing a creative and unique custom logo design, you will begin building your brand by standing out from the rest. Your custom business logo design is the basis of your brand, and it’s impossible to build a brand without a custom logo design. Could you imagine having a logo created and then seeing it, or something very similar to it, on another company’s business card or storefront? While it is your job to build your brand, it’s the logo designer’s job to build you a custom business logo that no one else has. You can find many custom logo design companies online today by searching “custom business logo design.”

Read these 5 tips for creating a great logo on the PaperDirect blog today!

In today’s world, graphics are everywhere. From the little image you click on to start your favorite word processor to the massive logo on the side of the blimps that televise the overhead views from sports events, graphics of various sizes are on almost everything in existence. However, having a logo or image resized to fit our needs can be a truly challenging task and if the technique to resize an image is done wrong, the image can look messy.

First, there are several things to take into consideration. The most important factor is are we taking an image from a large size to a smaller size, or are we trying to make a small one larger? Going down in size is relatively easy whereas going up in size can be almost, if not totally, impossible.

The variance is in the fact that digital images are stored as pixels, or Picture Elements. These are little squares of color on our computer screens that represent one speck or spot of color in the picture. The more pixels in the original, the larger the image is, but the quality is usually very good.  Conversely, the fewer blocks there are, the grainer or chunkier the picture or logo is. Taking a small logo with very few blocks in it and trying to make those few blocks “cover” a large area usually looks terrible. The only real way to fix that is to recreate the logo. There are many design programs like Adobe Illustrator that are used to create and work with logos like this.

As for larger pictures, even the cheapest of cell phones that have cameras are now 1.3 megapixels while the newer cameras in phones are 3 MP or higher. Many of the newer digital cameras are in the 8 to 12 MP range which makes for some very nice pictures. The only drawback is using those pictures in emails can take forever. Instead of an 8 by 10 paper photograph, most people feel that a 3 by 5 works perfectly well. And by that same token, posting pictures to Facebook or Myspace and in emails, a smaller picture is perfectly acceptable as well.

In order to shrink a picture properly, most people use a third party application like Irfanview or Adobe Photoshop to manipulate them even online sites like Picasa enable you to work on and edit your pictures as you post them. The key is to make sure you maintain the proper aspect ratio. That is the correct length of the picture versus the height. Maintaining that ratio keeps your picture from looking squashed out and flat or pinched up and too tall.

Resizing images doesn’t have to be a frightful task. A few moments and the right software can take a huge, but awesome picture and let you share all that awesomeness with the rest of the world. Just a few mouse clicks and you’ll be done and it’ll be sent and on it’s way.

Images shown above

Simple Gradient Yellow Business Card

Perennial Greens 3-Panel Brochure

Japanese Garden PostCard