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August 29, 2014

5 Effective Ways to Promote Your Pumpkin Patch

Filed under: Business Marketing Ideas — Tags: , , , — PDWriter @ 8:52 am
Pumpkin Parade by PaperDirect

Autumn is just around the corner and with it comes crisp days, falling leaves and of course, Halloween!

As a pumpkin patch owner, your marketing window is short. Start advertising too soon and customers might forget by the time they’re ready to buy. Advertise too late and they may visit a competitor.

Plus, like most small business owners, your hands are already full with many other tasks. So effective, cost-efficient, and low-stress advertising is a must.

Luckily, with a little planning and a few simple and fun marketing strategies, your patch will be the one everyone flocks to!

1. Reach out to moms’ groups, schools, and daycares.

Contacting groups that cater to kids is a smart use of your marketing dollars. Create impactful but inexpensive flyers using festive seasonal papers with matching envelopes. Or opt for colorful postcards in oranges and yellows.

Be sure to handwrite the addresses and use a real stamp; these methods have been shown to increase both open and response rates.

2. Host family-friendly weekend events.

What mom or dad isn’t looking for a low-cost, wholesome activity to keep the kiddos entertained? In addition to increasing sales, these events will garner you the everlasting gratitude of frazzled parents everywhere.

Depending on your budget, make it as large or small as you like. Sack races, bobbing for apples, a bounce house and face painting are always big crowd pleasers. And don’t forget the hot cider!

3. Partner with a nonprofit.

Most nonprofits are eager to team up with local businesses to raise much-needed funds. Consider hosting a “Pumpkins for Charity” day and donate a portion of the proceeds to your favorite nonprofit.

Organizations that assist children and/or families are logical choices. With their help, you’ll reach more people than you would alone, and at the same time, create buzz and goodwill within your community.

4. Sponsor a pumpkin carving or painting contest.

Again, partnering with another organization will help cut costs and expand your reach.

Approach a local grocery store or keep an eye out for fall festivals in your area. Provide supplies and allow individuals to enter for the cost of a pumpkin. And bystanders will appreciate coupons and flyers.

5. Promote with big, colorful vinyl banners.

Whether you’re advertising an event or just driving passers-by to your patch, fall banners are the way to go. Scout out a few choice spots around town to display your banners. For added impact, come up with creative ways to hang them.

For example, hay bales or scarecrows are a sure-fire way to attract even more attention.

PaperDirect has a bounty of seasonal papers and banners that can help you carve out a tidy profit this fall! Come see them all at PaperDirect.com.

May 21, 2014

How to Get Customers to Your Business Open House

Filed under: Business Marketing Ideas — Tags: , — PDWriter @ 4:06 pm

Open House Vinyl Banners by PaperDirectAn open house can be highly beneficial for your company’s local reputation; not only will it rapidly increase your number of contacts, it can easily show prospective customers or clients the basics surrounding your personal philosophy and approach to business. Unfortunately, actually attracting people to your event can be difficult.

Today’s customers are incredibly busy and do not have the luxury of extra time for promotional events. However, if you turn your open house into a special occasion, prospective clients just might be willing to carve out an extra half hour. The key to understanding how to get customers to your business open house is to think like one of them; what type of event would you find exciting enough to warrant a visit?

Offer Food and Drink

An open house without food isn’t really an open house. Even if your budget is small, bake some cookies and put out iced tea. Even small bites can help people stick around and have a conversation- plus it gives a great impression.

Hold a Raffle

Giveaway baseball tickets, electronic gadgets or gift cards. This is also a great way to get business cards and see who came to your open house.

Get Social

Use a hashtag that attendees can tweet, Facebook or Instagram. This will create some buzz on these platforms and gain you even more attention.

Send Colorful Flyers

Happy Balloons Border Paper By PaperDirectIn an age of social media, business leaders tend to assume that they can get away with neglecting paper-based promotions. Consider sending flyers or postcards out to local homes and businesses; these should include the vital information surrounding the event, as well as catchy color schemes and images.

Feel free to integrate your mail marketing with your web approach by including your Twitter handle or Facebook page; interested parties will be eager to turn to these resources for more information.

Include SWAG

If there’s one thing that will attract otherwise reluctant individuals out for an open house,it’s the prospect of scoring free goodies. Refreshments always help, but it’s also great to give away freebies branded with the name of your business.

Spot On Performance Tote Bag by PaperDirect

This promotional SWAG could include anything from magnets to calendars; whatever you think customers will find appealing. Depending on the nature of your business, it may also be helpful to provide free samples of your product; if visitors like what you have to offer, they’ll be more inclined to return in the future.

You already understand the importance of throwing a promotional event, but, until now, have remained clueless as to how to get customers to your business open house. Ultimately, you need to promote an event locals can get excited about; this means colorful flyers, refreshments and, of course, plenty of freebies.

May 14, 2014

Creative Summer BBQ Invitations

Filed under: Seasonal & Special Events Ideas — Tags: , , , — PDWriter @ 10:17 am

Click for Details: BarbequeAs cherry blossoms fall and temperatures soar, it’s time to break out the grill. Bring people to your door this summer with an assortment of summer BBQ invitations from PaperDirect. You can print them out from the comfort of your office on quality designer paper, or customize free downloadable templates and have PaperDirect do the rest. Here’s a taste of the hot-off-the-grill products PaperDirect offers:

Personalized Border Papers

These fun flyers are sure to get noticed. Choose your message and print it on specialty designer paper, or design the flyers yourself and have PaperDirect custom print it for you. Designs include Grillin’, Watermelon, Barbecue and Picnic.

Fold-Up Invitations

Add an element of excitement this summer with personalized fold-up invitations. Just print, fold, seal and ship! Each box of 28 invitations Includes clear water seals and response cards. Choose from trendy designs like Picnic, Barbecue and more.

Summer-Themed Postcards

On The Grill Postcards by PaperDirect

Available in Jumbo and Standard sizes, these colorful two-sidedpostcards are sure to get taste buds tingling. Choose the style and count and get them hot off your printer. Or pick your own font, layout, logo and image, and let PaperDirect handle the rest. You’ll have to stop by PaperDirect to see all the innovative designs available!

Crescent Envelopes

Like a good steak, sometimes your invitations need an extra layer of oomph. In this case, it’s not BBQ sauce, but a well-designed crescent envelope. A perfect fit for folded border papers, postcards and other PaperDirect potpourri. Designs include the fun Watermelon Party, the classy On the Grill and the bold Red, White & BBQ.

BBQ Party Tear-Off Tickets

Get your special event off the grill and onto the Picnic II Tear-Off Tickets by PaperDirectplatter with personalized BBQ party tear-off tickets. With an easy-tear perforation, these tickets are add a professional touch to any event.

Want more ways to help your business stand out? Visit PaperDirect for summer BBQ invitations and more innovative paper products that are sure to kick summer off with a sizzle.

February 11, 2013

Order Easter Flyers in Plenty of Time for the Holiday!

Filed under: Seasonal & Special Events Ideas — Tags: , — PDWriter @ 7:06 am

Spring Fling Border Papers by PaperDirect

Easter Sunday is March 31, 2013, so now is the time to order all your Easter holiday supplies like invitations, flyers and banners. Are you planning a big Easter egg hunt for all the kids in the family, or is your neighborhood having a special outdoor celebration on Easter? If so, you need to get the word out with Easter flyers from PaperDirect. You’ll love all of our selections in a variety of lovely pastels and festive designs to suit all tastes. As you contemplate your Easter flyer choices, check out some interesting Easter facts and maybe you can include some of this information in a game for the kids or adults. Why not make a learning experience out of your Easter celebration this year?!

Hidden Eggs Border Papers by PaperDirectEaster Facts

Easter is one of the oldest and holiest of all Christian holidays, even more so than Christmas. What does Easter celebrate? Christians believe that Jesus was crucified on the cross and on the third day, He rose from the dead. Known as the “Resurrection of Christ,” Easter is believed to bring joy and relief to Christ’s followers, who began to celebrate this day to commemorate the blessed event. Here are some interesting facts about the most important Christian holiday of the year:

  • The word “Easter” comes from Eastre, the Anglo-Saxon goddess who symbolizes hare and egg
  • Easter will always fall between March 22 and April 25
  • The egg has long been considered the symbol of rebirth
  • The earliest Easter egg baskets were the shape of Peter Cottontail Border Papers by PaperDirectbirds’ nests
  • Approximately 90 million chocolate bunnies are made each year for Easter
  • Second only to Halloween, Easter is a huge “sweets” holiday
  • About 76% of people who eat chocolate bunnies eat the ears first

Do you need Easter flyers for an Easter egg hunt, religious celebration or some other type of holiday festival? Just order online at PaperDirect and your Easter supply shopping will be done!

 

 

 

 

 

 

August 8, 2012

Autumn Flyers Are More Effective With Fall Border Paper

Filed under: Marketing & Sales Promotion Techniques — Tags: , — PDWriter @ 8:00 am

Do you have a fall event you’d like to announce with a flyer?

Fall border paper from PaperDirect will jazz up your flyer and with autumnal colors like bold orange, earthy brown and sunflower yellow, your fall celebration flyer will surely be noticed!

Some of our Favorites:

[one_third]fall-freshness-border-paper[/one_third][one_third]

twigs-and-berries-border-paper[/one_third][one_third_last]harvest-border-papers[/one_third_last]

[one_third]maple-border-paper[/one_third]

[one_third]cute-turkey-border-paper[/one_third]

[one_third_last]autumn-maple-border-paper[/one_third_last]

Flyers are a great tool to announce a wide variety of events, from autumn festivals to small parties for the kids. If you’d like to design your flyer, then choose the fall border paper from PaperDirect that you love the most and get ready to do this at home or the office.

Flyers 101

Brochures, pamphlets and flyers are often the entrance point to your larger marketing efforts. The goal of a flyer is not only to educate a potential customer about your products or services but also to highlight that your company offers a better set of products or services than the competition. Our approach to flyer design revolves around these fundamental concepts while focusing on your wishes.

Fancy Foliage Border Papers

At PaperDirect, we know flyer layout, graphics and presentation. Our professional flyer templates afford you easy access and complete control over developing a high quality brochure, pamphlet or promotional flyer tailored exactly to the needs of your business (or personal uses for parties, weddings and the like).

With our specialized advanced flyer designs you can make a flyer with templates in minutes, from the comfort of your own office, home or chair. Our no hassle custom flyer development platform couldn’t be easier. Get started today and create award winning flyers at a small fraction of the expense of even modest basic flyer development and creation costs!

Moonlight Mayhem Border PapersDesign Your Autumn Flyer

When it’s time to lay out your flyer, you’ll want to use a type style that’s easy to read. Be sure to balance bold and regular type using the bold type to grab attention for the most important part of the message while small and regular type styles can be used for the details of your message. A flyer without graphics or arts is blah, so you will want to include some art work in your flyer. Perhaps the simplest way is to use a pre-printed background appropriate to your message.

How about a Halloween-themed flyer? PaperDirect has Halloween border paper that will work great for your Halloween bash or festival. Check out these Halloween border papers:

And so many more Halloween border papers from which to choose!

Nothing says autumn better than brightly colored, seasonal fall border papers from PaperDirect. Shop online today, and in no time at all, your new fall border paper will be at your door.

July 4, 2012

Customizable Back to School Flyers for Your Events

Filed under: Marketing & Sales Promotion Techniques — Tags: , — PDWriter @ 2:04 pm

Flyers are, perhaps, one of the most under-utilized tools to get information out to a Backpack Border Paperslarge number of people in a short amount of time and at a fairly low cost. You will most often see flyers advertising new businesses, promoting upcoming concerts, touting certain religious beliefs, or spreading political messages.

Why You Need Back to School Flyers

The uses for flyers are practically endless. And with back to school time quickly approaching, let’s think about some ways you can use back to school flyers to get your message out. A lot goes on at the beginning of the school year: sports teams, cheerleaders and dance teams often hold tryouts at the beginning of the year. Clubs, such as the Student Council and Young Republicans, are often formed at the beginning of the year, and sometimes class elections for “Class President” are held early in the year. Here are some tips on how to design flyers for any occasion, especially those related to back to school events.

Back to School Flyer ContentDetermination Border Papers

One of the first and most important things that needs to be done is to plan your content. Gather all necessary information that must be included in the flyer and organize it so it’s easy to read and fun for the recipients. Too much content will be unappealing and your flyer will likely end up in the trash. Use short, succinct sentences and lots of vibrant language representative of whatever you are promoting. People are busy and attention spans are short. In order for your flyer to get noticed, it must stand out. If you don’t consider yourself a creative person, then enlist the help of others who are. Be sure the content is error free, and if contact information is necessary, make sure that it’s included: name, phone number, email address, physical address and even the website URL are all important information if some type of response is necessary.

Eye-Grabbing Graphics

Choosing attention-getting images related to your back to school event is the next step in designing your back to school flyer. Football team tryouts flyers could include helmets, footballs, goal posts and a scoreboard. Glee Club back to school flyers could include music notes and images from the popular TV show, “Glee” that has taken the nation by storm over the last three years. One important tip is to make sure your content does not get lost in the images. You do want to have enough appealing images to entice your recipients into becoming involved in whatever you’re announcing or advertising.

Enrichment Border PapersDo-it-yourself Back to School Flyers

If you want to design and print your own back to school flyers, there are some things to consider. First, your file layout may need to account for bleed and trim if you’re working with a commercial printing service. You can save yourself a lot of time and effort by ordering your flyers from PaperDirect, an online store with an extensive line of flyers for your back to school announcement.

Flyer Production Made Easy

PaperDirect will custom design and print your back to school flyers. Simply provide the information and in no time at all, you’ll have durable, professional, attractive flyers printed on high quality, durable paper.

Save time and money by using PaperDirect’s flyer templates; follow these easy steps and your back to school flyers will be done quickly and professionally:

  • Pick out the flyer design from the hundreds offered from PaperDirect.
  • Next, customize your flyer template by using personalization tools such as text boxes to fill in necessary information. Choose the font and text size, add images, borders, tabs, and continue to format your back to school flyer.
  • Continue to format the flyer to achieve your desired look. Click the big blue “help” button in the upper right hand corner at any time you need help.
  • Preview the flyer to ensure it is exactly what you want. When it’s perfect, click the “next” button to see what the flyer will look like.
  • Click the “checkout” button to pay for your purchase.
  • Finally, load blank stock paper (available from PaperDirect) into your printer and start printing. You can print one single flyer or hundreds at one time.

PaperDirect is your one-stop online shopping source for business supplies, event planning necessities and party supplies including invitations, place cards and table tents.

April 17, 2012

Use Flyers to Market Your Business

Filed under: Marketing & Sales Promotion Techniques — Tags: , — PDWriter @ 8:00 am

A well planned flyer can be a powerful marketing tool PaperDirect has a wide variety of flyer papers that can be used to promote your business.  Pass them out at events, place on doors, or partner with other local business.

Petals Border PapersBalloon Dreams Border PapersBuzz Border Papers

February 14, 2012

How to Make Business Flyers

Filed under: Marketing & Sales Promotion Techniques — Tags: , , , — PDWriter @ 8:00 am

Book Club Border PaperIf you think making a business flyer is way beyond your creative ability, PaperDirect can change your way of thinking by providing step-by-step instructions for making business flyers. We can show you the steps of how to make a business flyer that looks professional, eye-catching and memorable. Using PaperDirect’s flyer templates, you can save money and time by doing it yourself.  Simply follow these easy steps, and, in no time at all, you’ll be making business flyers like a pro!

  • First, pick out the flyer you want from the over 500 choices PaperDirect offers.
  • Next, customize your flyer template by using personalization tools such as text boxes to fill in all the necessary information. Spring Grass Border PapersChoose the font and text size, add images, borders, tabs, and continue to format your business flyer to achieve your desired look. If at any time you need assistance, simply click the big blue “help” button in the upper right hand corner.
  • Previewing your business flyer is the next step in the process of making business flyers. Once everything looks exactly how you want it to look, click the “next” button to see what your business flyer will look like.
  • Click the “checkout” button to pay for your purchase.
  • Finally, load blank stock paper (available from PaperDirect) into your printer and start printing. You can print one single flyer or hundreds at one time.

Ripples Border PapersYes, it’s that simple!

Flyers are a great marketing tool to get your company’s information out there to a lot of people quickly. Making business flyers has never been easier with flyer templates from PaperDirect. Everything you need (except the printer) is available at PaperDirect’s online store, and we even have some ideas to help get your creative juices flowing. Read these PaperDirect blogs to get more information about how to make a business flyer that really works: “Unique Flyer Design Ideas…” and “How to Design Flyers…”

July 12, 2011

Unique Flyer Design Ideas That Compliment Your Message

Filed under: Marketing & Sales Promotion Techniques — Tags: , — PDWriter @ 8:00 am

For Sale Border PaperFlyers can make up the backbone of a very effective marketing campaign if done right. Using a unique flyer design to enhance and power advertising at conventions, trade shows and even parking lot blitzes can push your business into an entirely new level. To make it work though, several things have to work together. Here are a few things you’ll want to consider when putting together a flyer based marketing campaign

–    Flyers give you the opportunity to put a lot of information onto a single sheet of paper. However, keeping that message clear and consistent with all the other parts of your marketing is essential. Make sure other parts of your campaign reinforce and reiterates what is being placed on your flyer.Marquee Border Papers –    Using a graphic or photo to illustrate the message on your flyer is a great way to make it eye-catching and to reinforce your message.
–    While using a slick flyer is a little more expensive, using them as a part of your unique flyer design makes the text and colors pop better.
–    Plan out your design carefully. You’ve got some options on execution, using the entire pages as a single block, breaking up the page into sections or even a combination of both by using both sides.
–    Using both sides of a flyer is a little unconventional. You’ll want to make sure the quality of paper used doesn’t show through one side to the other which can make Wine Glasses Border Papersyour flyer hard to read.
–    Take advantage of “dress up” tools in your word processor. These enable you to make tables for your sections and put borders around them so you’re boxing off sections of text to contain a specific point or thought such as contact information or a product push.
–    When using color flyers, using reverse color/text combinations in a block pulls the eye to that area
–    This same contrast in a black and white flyer (doing white text in a black box) accomplishes the same task

There are a lot of great flyer design ideas out there. Try to remember the last few flyers you’ve received and see what parts of those unique flyer designs made you remember them. This will enable you to bring forward those ideas and concepts to incorporate in your own flyers. Flyers can be extremely effective sales tools so take a look and see how you can take advantage of flyers in your next marketing campaign.

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