Christmastime is just around the corner and, on top of everything else you must do, your boss has assigned you the task of writing a personalized Christmas message. To add to the challenge, you’ve never even met the recipient. This scenario might be a holiday nightmare to some, but with a little bit of creativity and genuine effort, you can write a personalized message that your boss and the recipient will love. Earn a little extra praise and spread Christmas cheer with these tips for writing a personalized Christmas message on behalf of your boss.
Find Out the Particulars. In order to write a personalized message that sounds sincere and leaves the recipient feeling that your boss wrote it, you need to know a few things about the person receiving it. Is it a customer, vendor, or personal acquaintance? Do your boss and the recipient golf together or meet each week for lunch? Knowing a few particulars allows you to mention them in the message.
Consider Your Boss’s Style and Personality. Keep your boss’s personality and style in mind throughout the writing process. Remember, you want the letter to sound as if it was written by your boss, not you. Imagine how your boss would say things, as well as whether his or her style is serious or humorous.
Know Your Boss’s Intention. In addition to sending out a Christmas greeting, it’s likely your boss has other intentions. Find out if the message will include customer incentives, a “thank you” for business, or anything else pertaining directly to future business.
Incorporate a Christmas Theme. There are many ways to give a personalized message a cheery, holiday look. One simple, yet effective, method is to use Christmas border paper to instantly add color, fun, and Christmas cheer to the message.
A New Office Christmas Tradition
Your expertise at writing a personalized Christmas message might earn you the position of annual holiday letter writer. In addition to being a nice gesture, writing these messages on your boss’s behalf is an important part of acknowledging clients and vendors. A simple Christmas message can also prompt customers to call in with their next order or choose between your company and another due to the personal touches your boss sends. As stress-inducing as the task might be, your boss must trust you to help with company progress by writing his or her personalized holiday greetings.
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Sending a Christmas newsletter to employees, supporters, clients, and customers gives a glimpse of what has happened during your first year as a company. Even if you already know how to write a company newsletter, adjust your approach a little for the Christmas season. Your newsletter should have a warmer feel because of the holidays, it should also be a snapshot of the whole year, plus a peek at the year to come. Follow these tips as you write your first company’s Christmas newsletter.
Reach a Broad Audience
You likely haven’t built up a huge mailing list of people in your specific business niche, which means your newsletter needs to appeal to a wide range of people. Choose general interest stories and don’t pack them with technical data and industry abbreviations.
Share Your Success Story
One of the key articles in your Christmas newsletter should be an overview of what your company has accomplished over the year. In addition, thank your readers for their contributions, which could include time, money, expertise, or loyalty.
Write Descriptive Headlines
People are often bombarded with newsletters during the Christmas season, so yours might get tossed aside if nothing grabs people. Write catchy headlines that are a complete sentence with a verb, which helps hook the reader.
Create Compelling Leads
As you write the articles, remember that readers may not dig for the most important information if it’s hidden in the middle of the article. Create a strong lead sentence that makes the information easy to find and draws in readers who are actually interested in knowing more.
Discuss Goals for Next Year
The Christmas season is a time to reflect and to look forward, so finish your company newsletter with your upcoming plans. Show people that your start-up is here to stay, and that you have exciting new developments ahead.
After you have written the newsletter, it’s time to tackle the layout. Articles are easier to read when they are arranged in two or three columns. Make the most important headlines the largest, and use no more than two fonts for the entire newsletter. Also, rather than printing your Christmas newsletters on plain paper, choose festive Christmas paper to match the celebratory feelings of the season. Your newsletter will not only get read, but it is likely to be displayed alongside other Christmas cards during December.
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