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October 8, 2015

Christmas Sneak Peek: 2015 Holiday Cards, Invites & More

Filed under: Designing Your Business Communication — PDWriter @ 8:05 am

Merry Christmas

Before you know it, there will be sleigh bells ringing and glistening snow blanketing the streets. That means the time is now to make your Christmas business plans, for example, special holiday season sales or a greeting card mail campaign. Whatever your company’s paper needs are this season, our 2015 holiday cards for businesses along with our festive stationery will help you spread holiday cheer this winter.

Greeting Cards

Christmas Greeting Cards

‘Tis the season of giving so give your clients, vendors, and staff a reason to smile this holiday season. With a selection of over 200 options to choose from, our 2015 holiday cards for businesses are beautifully designed and are easily customizable for your needs. Some of our favorites this year include Colorful Snowflake, Chalkboard Christmas, and Timeless Holiday Photo greeting cards.

Invitations

Warm up this particularly cold time of year by inviting your customers, employees, and other business associates to a holiday party. A Christmas party serves many purposes such as improving employee morale and bolstering important relationships. Whether you’re hosting a fun-filled holiday bash or classy cocktail soiree, our variety of holiday invitations will convey the message you want to send.

Newsletters

Christmas Newsletter Paper

A great way to communicate with your company’s clientele during the holiday season is with an end-of-year or Christmas newsletter. Share exciting business achievements, fun employee stories, and 2016 updates in your newsletter, and make it stand out even more with seasonally-themed newsletter paper.

Banners

Maybe your business is hosting a large end-of-year sale or a holiday event open to the public event. Get the word out with a Christmas banner! Add your custom message to one of our vinyl banners and share your company’s holiday cheer with the rest of the world. A particularly fun banner we offer is the Whimsical Wonderland one.

Brochures

Christmas Brochures

Special holiday season products, discounts, and other related information shouldn’t be printed on plain ol’ white copy paper. Instead print it on one of these festive Christmas brochures. Our Luminous Holiday or Traditional Plaid 3-Panel brochures will transform your printed marketing materials into eye-catching literature people will be interested in reading.

Calendars

It’s almost a new year, which means people will need to replace 2015 calendars with 2016 ones. Send clients and vendors a branded magnetic calendar so they remember your business throughout the coming year. This simple but useful gift will keep your company top-of-mind with the people who matter most. We also offer calendar cards you can opt to send out instead of magnets.

October 5, 2015

Creative Ways to Recognize Employees at the Christmas Party

Filed under: Employee Recognition Ideas — PDWriter @ 8:05 am

Christmas

Tis this season to be merry, and what could be merrier than recognizing your team’s hard work throughout the year? Christmas parties and employee achievements should go hand in glove. The dilemma is how to recognize them with freshness and panache.

With the right printable gift certificates and awards plus a handful of fun ideas, you can put together a holiday event that’s both memorable and inclusive. Let us show you some offbeat ideas for getting everyone into that holiday cheer!  

Celebrate the Rookies

Not so fun fact: the highest turnover time in most companies is within the first week. Being the new guy or gal can be a lonely and overwhelming prospect.

Show the cubs they’re appreciated from the outset and watch them blossom into great team members. Simple printable gift certificates from higher management instantly create a feeling of welcome and solidarity.

Democratic Recognition

When it comes to awards like “Employee of the Year”, the norm is to let management decide. Why not put a little power back into the hands of your employees? A coveted award granted by an office vote makes the gratitude that much sweeter and the recognition more palpable.  

Good Attendance That Matters

Time is more valuable than money. You can’t replenish it, you can’t get it back- but as an employer, you can create more a little more of it!

Look over your attendance sheets and give the gift of time for Christmas. Consider printable gift certificates that award perfect or near-perfect attendance with additional vacation time in the new year. Your employees give you so much of their lives as it is- be magnanimous and give them some of it back!

Recognize Spouses and Family Members

Have you ever considered how much employee success is made possible by a nurturing home life? From helping your employees recover from an illness to pitching in at special company events, families are the invisible glue that holds your company together.

So embrace the unorthodox and create rewards for them too! There’s nothing like expressing gratitude to these unsung heroes to warm hearts and garner goodwill.  

Secret Saviors

Too often we take employees in auxiliary roles for granted. Janitors, delivery staff, facilities technicians, IT help… these are the people who are scrambling in the background while others receive the glory. You and your employees might not even remember their names sometimes…

But the holidays are the time to get reacquainted and let them have the limelight. Christmas parties are a wonderful time for singling out their contributions and giving them the applause they readily deserve. Have a heart this Christmas- root for these secret saviors!

Reach Out

Need more choices than printable gift certificates for showing holiday gratitude? Paper Direct runs the gamut of good ideas- frameable awards, promotional screen printing, engraved gifts, even lapel pins. Get in touch with our friendly staff and see what a collaboration can do for your company’s mirth and morale!

October 2, 2015

12 Employee Award Ideas Inspired by Christmas

12 Employee Award Ideas Inspired by

Hear that? Sleigh bells ringing in the lane as Christmas rapidly approaches? Before you know it, the weather forecast will be cold and snowy and it’ll be time to celebrate the holidays with your employees. When hosting a holiday event in your office, these 12 Christmas employee award ideas are fun ways to recognize your staff before the year’s end.

Mr. Christmas

Whether it’s the holiday season or a late work night powering through a major project, Mr. (or Ms.) Christmas is always there to boost employee morale. Mr./Ms. Christmas is your company’s loudest cheerleader, inspiring coworkers to make it work during challenging tasks or periods. Reward your employee with the most spirit and positive attitude the Mr./Ms. Christmas title.

Employee gift or award idea for Christmas

The Rudolph Award

Santa Claus called on the outcasted Rudolph the Red-Nosed Reindeer to light the way for his sleigh on a foggy Christmas Eve. Therefore, The Rudolph Award goes to your company’s strongest leader. This award recipient is the person who lit the way for your business when times were darkest.

Santa’s Little Helper

Where would your business be without your customer support staff? Recognize the customer service representative at your company who went the extra mile for your clients or customers during the holiday season or throughout the year.  

The Mrs. Claus Award

Every office has a nurturing parental figure who always has a warm hug and a few minutes to listen to concerns and issues. The Mrs. Claus Award goes to the office mom/dad, that employee who is taking care of the staff, whatever it is they might need.

Hardest Working Elf

Maybe this goes to the salesperson with the highest numbers for the quarter, or the entry-level employee who worked nights and weekends on a variety of assignments. Award your hardest-working employee this fun-filled honor to show your appreciation for all the time and effort they’ve dedicated to your business.

Use this stationery paper for ugly sweater contests

Ugliest Christmas Sweater

A great way to lighten the mood during the holiday season is by hosting an ugly sweater competition. Then, at your office Christmas party, announce the winner of the prestigious award. Be sure to get lots of pictures of the ugly sweater nominees to show off during the award ceremony, for a few extra laughs.

snowman

Prettiest Ornament Award

Just like that one gorgeous Christmas ornament your family has treasured for generations, every office has one person who is always dressed to the nines and this award goes to that  best dressed iemployee. The Prettiest Ornament Award should be given to that one person who has a keen sense of style and looks impeccable, even on Casual Fridays.

Customize these papers for certificates

The Abominable Snowman

Some people simply love the winter. They take their kids sledding, they slalom the ski slopes any chance they get, and they’re snowman-crafting abilities are unbeatable. Award your employee’s passion for wintertime with The Abominable Snowman award.

Finest Christmas Fare

During swimsuit season, you deplore this employee’s baking skills and generous spirit but when it’s the holiday season, this person is your absolute favorite. Whether it’s handmade cookies, expertly-crafted candies, or a variety of other calorie-laden treats, thank the employee who has stuffed you full of sweets throughout the year with the Finest Christmas Fare award.

Ebenezer Scrooge/Grinch

While this employee might be a bit gruff and rough around the edges, this person captures the kindness of the holiday season with any nonprofit or charitable work they do outside of the office. Even though Scrooge and The Grinch seemed like cruel-hearted jerks on the outside, both ultimately gave into the Christmas spirit and embraced the Season of Giving. Honor the giving spirit of an employee in your office with the Ebenezer Scrooge/Grinch award.

Hand out Tumblers as Christmas gifts or awards

Christmas Tree Climber

While your company has already recognized the hard work of certain employees by promoting them, the Christmas Tree Climber award celebrates one worker’s climb to the top. This is your chance to call attention to this employee’s incredible strides for the company over the past year.

Most-Beloved Christmas Tradition

Loyalty is a valuable trait that tends to be overlooked. Your company’s Most-Beloved Christmas Tradition award goes to the person who has worked with your business the longest. Through successful years and lean ones, this employee showed up for work every day regardless of whether things were looking up or down.

The Christmas season will be much more enjoyable at your place of business with fun awards like the ones listed above. Use any or all of these ideas, and don’t forget to come up other creative employee award ideas, too!

September 30, 2015

Unique Ways to Interact with Customers this Christmas

Filed under: Business Marketing Ideas — PDWriter @ 8:59 am

The marketing mayhem of the holiday season is about to begin in a frenzy of emails, social media posts, direct mail flyers, and so on. However, the success of your business during the Christmas season relies heavily on how your business engages clients. These six unique ways to interact with customers this Christmas will not only let you share the warmest of season’s greetings but also help market your company.

Festive Photo Booth

Photo booth sign

For businesses with physical locations that clients and customers visit regularly, set up an area where you can take festive holiday photo booth pictures. Assign someone the task of being the photographer, gather holiday-themed props (Santa hats, elves’ ears, ugly Christmas sweaters, etc.), and set up a winter backdrop to use for the pictures.

Tell those who take photos in your makeshift booth to visit your website or Facebook page to see and share their pictures.

Add a branded watermark to every photo booth picture you post online to let people know how much your value to frivolity and spirit of the season.

Holiday Greetings

Whether you’re planning on sending an end-of-year newsletter, Christmas greeting cards, or some type of holiday communication, take the time to write something personal and heartfelt to your customers. Your patrons will be bombarded with tons of Christmas messaging during the holiday season so make yours stand out with a thoughtful message to those who keep you in business.

Down the road, your clients will remember your kind holiday gesture when thinking of where to take their business.

Online Snowball Fight (No Mittens Required!)

Create a branded snowball image and post it on your company’s social media channels, asking your clients and customers to hit their loved ones with a snowball. As users tag their friends and family as a means of “throwing” snowballs at them, your brand will attain a wider reach and serve as a reminder to people to patron your business during the holiday season.

Don’t forget to remind people to share and retweet the snowball as well!

Hot Cocoa Bar

hot cocoa

Set up a gourmet hot cocoa bar in your place of business for visiting clients, and post some of the amazing libations people mix up for themselves on your company’s social media channels. Include different hot cocoa types (regular, dark chocolate, sugar-free) with a selection of garnishes (sprinkles, candy canes, whipped cream, etc.) that customers can add to their customized drinks.

Dancing Elves E-Card

Dancing Elves ecard

Grab a few photos of your staff members and place them in a fun-filled e-card, such as this one. This method of interacting with customers during the holidays helps your business communicate Christmas greetings without selling a product or service. While the message might not be a sales one, it will remind recipients that you’re always open for business and available to fill their needs.

Increase Customer Service Efforts

During the hustle and bustle of the holiday season, more customers are making more purchases than during any other time of the year. Be sure your customer service staff is prepared for the onslaught of questions and comments. If your business isn’t making use of Twitter as a customer service channel, now is the time to start this initiative and help even more customers than you were previously.  

September 25, 2015

5 Ideas for Recognizing Reps During Customer Service Week

Filed under: Employee Recognition Ideas — PDWriter @ 4:00 pm

“The single most important thing is to make people happy,” founder of CD Baby, Derek Sivers, once said. “If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.” If the customer is the most important aspect of your business, the second-most important is your company’s customer service staff. Therefore, there’s no time like Customer Service Week to recognize your company’s customer service reps.

Customer Service Week has been a nationally-recognized event since 1992. With five business days dedicated to recognizing customer service reps, you’ll probably need some inspiration for how to celebrate these employees’ hard work. These five ideas will not only make your staff feel appreciated, but improve business relations with your customers.

Decorate the Office

Christmas Cubicle Decorating Contest

Decide on a festive theme for Customer Service Week and decorate the office to the max in that theme. For example, themes such as “Hawaiian Paradise” to “A Night at the Oscars” will get people excited and engaged in celebrating Customer Service Week. Really let your imagination run wild as you think of interesting ways to keep your office professional while still having fun recognizing the hard work of your customer service reps.

MVPs

While your business might not engage in any sporting events, your customer service team is full of Most Valuable Players (or Professionals). Depending on the size of your customer service department, either select your top-performing employees or choose to recognize the whole team as MVPs with speciality certificates and awards. Allow MVPs to take an extra-long lunch during Customer Service Week or surprise them with a special pancake breakfast in the office, but whatever you do, make sure you let your MVPs shine.

Chair Parade

Let your customer service team take a break from work by asking them decorate their desk chairs as miniature parade floats. Then, host an office-wide chair parade where your customer service reps get to show off their creative skills. Give other departments fun prizes to share with their favorite floats, such as candy, funny desk knickknacks, gift certificates for coffee, company swag, and whatever else you can think of to celebrate your customer service employees.

Best Of

Intricate Scroll Standard Certificates by PaperDirect

In the days leading up to Customer Service Week, have your employees vote on the best customer service moments from the past year. Some of the Best Of categories can include:

  • Best Handling of an Irate Customer
  • Best Funny Response to a Silly Question
  • Best Customer Service Rep for the Quarter

Have everyone vote and then host a small award ceremony where you award certificates and prizes to your Best Of winners.

Team Building Activities

Your customer service department is a crucial team to your business. Let them have fun while building relationships with their teammates using creative activities such as cake decorating, a scavenger hunt, a relay race, or whatever else you can think up. The stronger your customer service team is, the more satisfied your customers will be with your brand.

September 18, 2015

7 Office Appropriate Halloween Costume Themes

Filed under: Office Fun — Tags: , , — PDWriter @ 8:24 am

When it comes to Halloween, everyone loves to dress up and snack on bite-size candy bars. This year, make your office festive by celebrating with a costume party, complete with desk-to-desk treat-or-treating! Not sure what Halloween costume themes are hot this season and appropriate for the workplace? We’ve got you covered!

Dress Like a Nerd Costumes

Geeks

Finally, it’s cool to mismatch your outfit and forget to brush your hair for work. Ask your staff to dress like “nerds,” complete with taped glasses and pocket protectors. Don’t forget to have a contest to honor the dorkiest nerd of the bunch. Reward the winner with office supplies, like a calculator!

Way Cool 80s Pop Star Costumes

I Love the 80s

Cut loose and slip into some MC Hammer pants and break out the oversize Cyndi Lauper hair bows. It’s time to transform into your favorite musician who rocked the 1980s. This costume party requires massive amounts of hairspray, rolled jeans, and colorful bangle bracelets. To really amplify the celebration, create a Pandora station filled with 80s tunes to play during the party.

Dress as an Animal

Seal

Does everyone at work have photos of their pets on their desks? Let them become their favorite animal for a day. From cats and dogs, to birds and lizards, you never know who will come slithering or scampering into the office on Halloween. Don’t forget to slip on pet collars complete with bells and name tags!

Celebrate Your Work Niche

Halloween for Digital Marketers

Challenge your staff to create costumes that celebrate your workplace focus. For example, if you’re a social media marketing company, someone could dress as a giant hashtag. Another person could wear a shirt labeled “Keywords” and handwrite several synonyms on the fabric. Just don’t argue over who gets to be the Facebook thumbs up symbol!

Favorite Food Costumes

Monkey Banana

If there’s ever been a more appropriate place to wear a giant banana costume, it’s at work. Ask everyone to dress as a favorite food, and don’t forget to take a group photo of your goofy employee buffet! (You can only hope someone will cover himself in large purple balloons to become a bunch of grapes.)

Channel Your Inner Child

Princess Castle

Everyone loves movies, so why not choose a children’s movie character theme? Who can resist a boardroom full of minions or a secretary dressed as Elsa from Frozen? If you have a small staff, consider picking one movie and having each person sign up to be a specific character.

Come Back to Life

Zombies

Celebrate the popular The Walking Dead TV show by having a zombie party! Despite walking with slow limps and dangling appendages, your staff can still get a day’s work done dressed as the living dead. Why not pair the costume day with a catered lunch? Spaghetti and meatballs makes for some great photo opps and a filling meal.

Are you ready to get the word out about your party? Print some cool posters to hang in the break room and bathrooms. Paper Direct has festive Halloween bordered paper to get you started! Shop online today!

September 10, 2015

8 Free Halloween Fonts Perfect for Invitations & Flyers

Filed under: Designing Your Invitation — Tags: , — PDWriter @ 8:23 am

Halloween fonts come in all shapes and sizes, and while most have one thing in common: spooky style, not all have another really important thing: readability.

There’s nothing worse than designing a flyer, invitation, or banner to find out that your recipients can barely read it. That’s why we’ve browsed and selected a few fonts that pass the Halloween test. Below are some of our favorites!

Free Halloween Fonts

Halloween Fonts

Here’s a showcase of each font and the downloaded .zip file that goes along with it. Simply open your .zip file find the text file and press “install.” It will be automatically added to Microsoft Word.

Ghoulish Fright Font

ghoulish-fright-font

Download

Green Fuz Font

Green fuz Font

Download

Kishore Sharp Font

Kishore Font

Download

NightMare Font

Nightmare font

Download 

October Crew Font

October Crew Font

Download 

Scary Monsters

Scary monsters Font

Download

Scream Again

Scream again font

Download

Words Are but Wind

Words are but wind font

Download

Halloween is one of our favorite holidays since you can take your creativity to a new level. Download these fonts, play with your invitation wording, then shop around for Halloween invitations or border paper. Your spooky party awaits!

All fonts courtesy of Dafont.com 

September 8, 2015

13 Ways to Promote your Halloween Store This Year

Filed under: Marketing & Sales Promotion Techniques — PDWriter @ 8:22 am

October 31st is Halloween, and in the weeks leading up to this date, stores dedicated to this ghoulish celebration have the opportunity to generate quite a bit of income. However, retailers specializing in Halloween have a small window of time to turn a profit. Using creative promotions, entertaining events, and unique marketing assets, these 13 ways to promote your Halloween store will make it a banner year for your business.

Social Media

Social media promotion is an excellent method for sharing all kinds of information your audience will find interesting, helpful, and useful. Post about sales and discounts your Halloween store is offering, and invite customers to in-store events. You can reach an even wider audience using paid social media promotion. To get some ideas, visit our Facebook page!

Direct Mail Flyers

Halloween Flyers

Reengage last year’s customers and reach new shoppers with direct mail flyers. Include sales, promotions, and in-store events on these materials to entice people to shop your Halloween store.

Banners 

Halloween Banner

Since your store probably doesn’t operate year round, you need to get customer’s attention as they drive by. There is no better way to do this then to hang multiple banners outside your store. We recommend at least one, massive sign on your storefront and another closer to the road. 

Discounts and Sales

Reduced prices are a surefire way to attract business. Schedule a variety of sales and promotions throughout the Halloween season. Also, consider printing coupons or developing a special landing page with printable coupons on your store’s website for shoppers to collect before visiting your Halloween store.

Costume Contests

People take a lot of pride in the costumes they construct for Halloween. Let them show off their work with costume contests. Include categories for different age groups and themes, such as Scariest Costume, Best Laugh Out Loud Ensemble, or Kookiest Kid Under 10 Years Old.

Pumpkin-Themed Events

How to Promote your Halloween  Store

From jack-o-lantern carving to pie baking to throwing, there’s tons of fun events your store can host that use pumpkins. Your store could host a pumpkin carving class. Or one evening invite people to a pumpkin potluck where everyone brings a pumpkin dish they’ve made.

Indoor Trick or Treating

Get kids even more excited about Halloween than they already are with an early trick or treating even hosted in your store. They’ll be plenty of houses to visit on the night of October 31st, so in the days prior to Halloween, have a special indoor trick or treating evening for kids.

Haunted House

Haunted House

Transform your Halloween store into a haunted house for a few days. This is a great way to display some of your available merchandise while also engaging the community.

Giveaways

Add more value to your customers’ purchases by handing out raffle tickets and giving away prizes. For instance, for every $50 a customer spends in your store earns them a raffle ticket for a drawing to win one adult costume and one child costume. Or for every purchase over $13, customers are entered into a giveaway for a gift certificate to a local candy store.

Charity Efforts

Help the local community by partnering with a non profit. Your store can be a drop-off site for donated goods such as food, clothing, toys, or other items. Also, your Halloween store can host a special event for the charity of your choosing to help fundraise. Offer staff members and volunteers of the nonprofit organization exclusive discounts on merchandise.

Cute Halloween Invitations Opening Day

Celebrate your opening day with early bird specials and free pumpkins to orders over $50. How to get people to this event? A strong combination of social media, email blasting, and crafted invitations is the perfect strategy.

DIY Days

Halloween is the perfect time of year to get crafty. Schedule some crafting classes to take place in your store. Attendees can make their own masks or Halloween candy. Maybe you could teach a class about creating outdoor Halloween decorations for people’s homes. Tie the class projects into products available in your store.

Special Appearances

Local musicians, actors, and live performance artists can really increase the Halloween spirit in your store with exclusive in-store appearances. Not only will your store promote these events, but so will the performers, which means engaging people outside of your regular audience. You never know how many people will come through the door to watch the show and leave after buying a few Halloween treats.

September 1, 2015

Business Card Checklist: What to Include

Filed under: Designing Your Business Communication — PDWriter @ 10:34 am

“Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package,” writes Entrepreneur contributor John Williams. “It’s often the first item prospects receive from you, so it’s your first opportunity to make a strong, positive impression on them.”

business cards

Whether you’re a small business owner, the CEO of a national corporation, or a dedicated employee of a company, business cards are an essential piece of marketing collateral. In a digital age, you might wonder if paper business cards are worth the investment, and in fact, they are, as business cards help potential leads, clients, and employees develop a personal connection with a person at your organization. Use the following business card checklist to design effective on-the-go promotional material.

Business Name and Logo

A business card helps spread the word about business. Be sure to include your company’s name and its logo on your business cards. This helps to forge a connection between your business and the people you give your cards.

Individual Name

Business cards should be printed for everyone in your business. That means creating cards that are personalized for every employee. You never know when a lower-level worker might meet someone who can bring new revenue streams to your business.

Job Title

Each employee’s job title should be included on their business cards. While you don’t want your business card completely covered in information, including a person’s role on their customized cards provides a level of detail that others consider relevant and important. Ultimately, including a job title establishes credibility while giving people outside of your company a small glimpse into its inner workings.

Social Media

Highlight the social media channel your company uses to tell its story, whether it’s Facebook, YouTube, LinkedIn, Instagram, Google+, or Twitter. People are more likely to engage with your brand on a social media network to learn more about how your business can serve them.

checklist

Pertinent Contact Information

For many companies, their brick-and-mortar address isn’t as important as their website address. Shrewdly consider the contact information you’ve considered printing on your business cards. In most cases, a phone number, web address, email address are enough.

High Quality Design and Print

Business cards is not an area to cut corners. Cheap paper, generic clip art, and bargain bin printing will set your business cards apart from the pack in a very bad way. You’ll immediately see the value of high quality business cards when you hand one to a potential client and they are visibly impressed. Investing in high quality business cards is an investment in marketing your company.

August 21, 2015

6 Ways to Motivate & Recognize Your Volunteers

Filed under: Recognition & Motivation Ideas — PDWriter @ 10:07 am

American author Cynthia Ozick once said, “We often take for granted the very things that most deserve our gratitude.” Across the nation and around the world, volunteers make the important work of nonprofit organizations possible. However, these generous heroes often go unsung.

volunteers

 

Nonprofits can use these six ways to recognize volunteers for all of their donated hours and meaningful effort.

Big Picture

Volunteering time to a nonprofit organization can seem like a granular effort for an individual. However, when an organization shares how their volunteers have made an impact, people feel pride in the work they’ve contributed to the nonprofit’s bigger picture. A quick PowerPoint presentation or a cool infographic that depicts the efforts of volunteers lets these individuals visualize the results of their work.

Awards

awardCelebrate volunteers’ milestones with your nonprofit with certificates and awards. When a volunteer has been with your organization for five, 10, or 20 years, award that person a certificate for his/her ongoing, long-term help. After a major fundraising event hosted by your organization, recognize all the hours and work that volunteers donated with a certificate for each person. You can also create unique reasons why volunteers deserve awards for their work, such as “Most Hours Volunteered in January.”

Saying “Thank You”

A handwritten thank you note or personal phone call to express gratitude goes a very long way with volunteers. This is a task you can recruit volunteers to assist with so your organization can reach out to everyone who pitches in. A thoughtful demonstration of gratitude will keep volunteers motivated to continue helping out. Keep in mind the wise words of Welsh political activist Elizabeth Andrews, “Volunteers do not necessarily have the time; they just have the heart.”

Connect

Building a connection with each and every volunteer keeps them engaged with your nonprofit. Hearing from your organization regularly, whether it’s through social media posts or an email newsletter, reminds volunteers why they donate their time and services. Consistent communication from your organization works to recognize, motivate, and recruit volunteers.

Snacks

People like food. When you have volunteers working at your nonprofit, offer them snacks or even a meal while they are pitching in. It doesn’t have to be anything fancy, chips and salsa or sandwiches, are low-cost options that will make everyone happy. Truly, it’s the small touches that can massively shift your volunteers’ morale.

Share Their Work

“Volunteers don’t get paid, not because they’re worthless, but because they’re priceless”. Use your nonprofit’s channels (email, social media, snail mail, etc.) to share the priceless work your volunteers are doing for your organization. Pictures and brief stories illustrate how people can assist your organization while recognizing the hard work of your current volunteers.

Former United Kingdom Prime Minister, Sir Winston Churchill, once said, “We make a living by what we get, but we make a life by what we give.” Volunteers dedicate themselves to nonprofit organizations near and dear to their hearts. Dedicate a small effort to recognizing your nonprofit’s volunteers with these simple, budget-conscious displays of appreciation.

August 19, 2015

Why Your Employees Aren’t Listening to You

Filed under: Employee Recognition Ideas — PDWriter @ 10:06 am

employees listening

There’s a fog of inattention seeping into your workplace. Morale seems lower, intrigue and insubordination higher. Your team is less cohesive than it should be. How did things become this way, and more importantly how can you fix it?

Don’t blow your top or despair just yet. It’s never too late to reinvigorate your team and reclaim their focus. It’s all about integrity, availability, and recognition of their talents. Here are a few tested strategies for getting back on the good foot with your employees.

Lead From the Front

Zhou Qunfei once made watch lenses for less than $1 a day. Now she’s the richest self-made woman in the world. Her company supplies the cover glass for billions of computing devices, and her success came from an encyclopedic knowledge of her workers and their tasks.

“She’ll dip her hands into a tray of water, to determine whether the temperature is just right. She can explain the intricacies of heating glass in a potassium ion bath. When she passes a grinding machine, she is apt to ask technicians to step aside so she can take their place for a while.”

The lesson here: get your hands dirty. Literally putting yourself in the place of your employees gives you appreciation for their hard work, refines your process knowledge, and garners respect and loyalty from those you lead.

Revise Your Communication

You’re probably tired of George Bernard Shaw. He had the temerity to observe “The single biggest problem in communication is the illusion that it has taken place”. One quip, and ever since talk is cheap.

Make sure yours isn’t. Your employees aren’t just listening (or not listening, perhaps) to the words coming out of your mouth. Real communication lies in tone, empathy, responsiveness, and revision.

Read up on body language and active listening. Be concise, specific, and factual with all your directions. Most of all, learn about your employees and invite their observations. After all, why should they listen to you can’t return the favor?

Respect the Chain of Command

Some wise words from Saving Private Ryan: “Gripes go up, not down. Always up. You gripe to me, I gripe to my superior officer, so on, so on, and so on. I don’t gripe to you. I don’t gripe in front of you.”

Think for a second. Do you ever find yourself visibly exasperated with your own superiors? Ever make a biting comment or incensed gesture towards them in front of your team? You’re sending the wrong message- “Since I disrespect my boss, you can disrespect yours.”

Set an example. Gripe up. Always up.

Praise and Encourage

Your employees are people, and people are easily discouraged. A typical existential monologue goes something like this: “Why am I spending my life doing this? Does anything I do make a difference? Why do I get up in the morning? What’s the point of everything?”

While no one expects you to be a philosopher or cleric, a boss does have to furnish some context and meaning. So take every opportunity to show your employees that they and their work are meaningful.

Start right now. Delegate an important job, something that will empower that person and showcase your trust in them. Lavish awards on your team. Talk less about project setbacks and more about singular contributions. Believe in them, and they may surprise you by reciprocating.

August 17, 2015

4 Unique Ways to Celebrate Employees Anniversaries

Filed under: Employee Recognition Ideas — PDWriter @ 10:05 am

Celebrate!

You don’t have much of a business without a dedicated staff by your side. So, celebrate them.

Each year when an employee’s hire date comes up, move beyond the customary reviews and annual evaluations. Use one of these ways to celebrate employee anniversaries to make each person feel truly appreciated for their talents and dedication to the company.

Host a Lunch

 

Everyone loves a casual workday — and free meal! When an employee’s anniversary pops up, make the day extra special with an in-office lunch that allows people from various departments to mingle and visit with the honored employee. For a small staff, consider catering the meal from a favorite lunch spot. For a larger group, do it up potluck-style with everyone bringing a dish to share.

Do a Presentation

Do you have weekly or monthly staff meetings? Whether you’re gathered in the same room or via video conference call, take a few minutes to give a shout out to the employees having anniversaries. Say a few words about each person including how they contribute to the company and something they’ve done recently that should be commended. Then present each employee with a personalized certificate highlighting their number of years of service.

Give a Gift

All anniversaries are special, but some deserve a little extra fanfare. When an employee reaches a milestone — such as 10, 15, 20 or 30 years with the company — present them with a small gift to show your appreciation for their long-term dedication to the company. A piece of jewelry, trophy or certificate for a getaway weekend would be truly appreciated.

Make it Public

Let your customers and staff know about employee anniversaries by making them public. Create posts for your social media channels highlighting each employee’s anniversary and what they do to push the company forward. Don’t forget to include a picture of the person and a few words of gratitude for the work they do day in and day out.

Are you looking for more ways to celebrate employee anniversaries? Paper Direct can help you create personalized plaques, certificates and gifts to recognize everyone in the office on their anniversary days. Shop online today!

August 13, 2015

How to Promote a Charity Golf Tournament on a Budget

Filed under: Event Planning Tips — Tags: — PDWriter @ 9:04 am

Golf

There’s no doubt nonprofit organizations must undergo quite a bit of work to organize a successful golf tournament, however the results can be tremendous, especially when the event is properly promoted.

Promoting a charity golf tournament can be an expensive task. Advertising and marketing efforts can quickly dry up the funds a foundation has available. These tips can help a nonprofit best understand how to promote a charity golf tournament on a budget.

Use Volunteers

While many nonprofit organizations have paid staff, there is probably far more volunteers who are available to help promote your charity golf tournament. Reach out to your volunteer database to see, not only to inquire about who can help the day of the event, but who has marketing and public relations skills they are willing to donate to the effort. Other volunteers can take to the streets, handing out flyers in busy pedestrian areas and hanging up posters promoting the event.

Send Out Press Releases

Local news outlets are always looking for community-specific stories to cover. You never know what kind of media coverage your charity golf tournament might receive unless you send out press releases about the event. A simple press release takes a few hours to draft and submit to local news organizations. If you have a volunteer with experience writing a press release, enlist their help.

Partner with Local Businesses

Local businesses are eager to work with nonprofits in their area. Work with small businesses near your nonprofit on partnership deals. A great partner could be a neighborhood print shop that is willing to create all of your flyers and direct mail materials for little-to-no cost if their names gets to appear on these marketing assets.

Offer Discounted Sponsorships

Some local businesses might not have products or services that could help your golf tournament, but that doesn’t mean they don’t want to donate to the cause. In these cases, offer discounted sponsorship rates in exchange for their help promoting the golf tournament. Businesses sponsoring the tournament will want share their sponsorship with their own clients, customers, and audience to help bolster their public image.

Engage Social Media

Yes, you can pay for advertising on Facebook, Twitter, and other social networks. However, using the organic, unpaid power of social media can be a cost-free method for promoting your foundation’s golf tournament. Share pictures of and updates about the golf tournament, be sure to include clear calls-to-action in your post if you’re still in need of players, volunteers, and/or sponsors for the tournament.

July 30, 2015

How to Promote your End of Summer Sale

Filed under: Business Marketing Ideas — PDWriter @ 10:48 am

An end of summer sale is an ideal way to move out the old merchandise to make room for the new, but it only works if people actually know it’s happening. Check out these hot-as-August tips to promote end of summer sale to help get customers engaged and excited to buy.

Personal Invites

Summer-Sale-Postcards

Direct mail can still be a boon, provided you target the right people likely to be interested in what you’re selling. Pick a theme and promote your end of summer sale as a full-blown party, perhaps billing it as an indoor beach bash. Set up your direct mail piece as a party invite, printed on colorful, eye-catching paper or postcards showcasing your party’s theme. The same concept works for an email blast if you want to extend your reach online.

Then host a party. Offer apps and drinks during a late-night evening of sales. The first 10 people to arrive get free product.

Flyers

High-quality flyers can give your sale a huge local boost, and they can also work widespread magic online. Striking imagery is your flyer’s best friend, YFSmagazine says, so go for a brilliant photo or stationary featuring an intriguing summer design.

Create a captivating headline and catchy text that fills in the details. Use no more than two different fonts to keep it simple, streamlined and visually appealing. Don’t forget to post a downloadable version of your flyer online where people can view and print it.

Social Media Blasts

Enter to Win Facebook contest

Pick the platform where those most interested in your end of summer sale are most likely to hang out, then send out various posts promoting it. You can promote your end of summer sale in a variety of different ways, and Curata notes you can definitely send out more than one blast about the same event.

To increase engagement, try asking questions, posting spectacular photos or even asking folks to vote on their favorite photo you post. Make sure to include a mention of your sale in every post.

Contests

Contests are a keen way to promote end of summer sale while amassing a useful stock of user-generated content you can use for other purposes down the line. Again, pick a theme, and then ask users to submit their own photos, videos, poems or artwork. Other contest ideas from Wordstream include having users vote of their favorite piece of content or asking them to submit humorous captions for an existing photo.

Whatever route you choose, these strategies to promote end of summer sale can help ensure your seasonal merchandise goes marching out the door. And don’t forget to pepper your store with plenty of end of summer sale signs!

July 22, 2015

How (and When) to Start Holiday Marketing

Filed under: Business Marketing Ideas — PDWriter @ 11:15 am

When to start holiday marketing is a tricky decision. You want to stir up excitement and gain momentum early, but you don’t want to overload consumers with holiday fanfare and totally turn them off.

There is no clear-cut right or wrong answer on when to start holiday marketing, although Dec. 23 is probably a shade too late. InternetRetailer reported on a ChannelAdvisor Corp. survey that says September is the most common month for many retailers to start gearing up for the holiday shopping season.

When to Start Holiday Marketing

Holiday Marketing Chart Retailers responding to the survey noted when they planned to start holiday marketing for 2014.

  • June or earlier: 1 percent
  • July: 7 percent
  • August: 12 percent
  • September: 46 percent
  • October: 23 percent
  • November: 14 percent

Following the majority would put September as your target month for kicking off your holiday marketing. And tips from Constant Contact show you how.

How to Start Holiday Marketing

Plan to participate in the biggest sale days. These include Black Friday on Nov. 28, Small Business Saturday on Nov. 29, and Cyber Monday on Dec. 1. This trio officially kicks off the holiday shopping season, and you want to start promoting them in your first round of activity with signs, emails, flyers and other promotional materials.

Cook up a can’t-miss holiday offer. Even the hottest holiday sales have tons of competition, so you need to whip up a special holiday offer your customers can’t refuse. Decide on an alluring coupon, local deal, or both – and then spread the word. Coupons let people redeem the offer in-store or online when they shop. Local deals, using platforms like Groupon, have customers pay in advance and then redeem their deal within a certain time frame.

Holiday Lights

Run a few social media contests. Contests help build consumer engagement, remind people that your business is offering spectacular holiday deals, and give people a chance to win a great prize or discount. Have users vote on photos or videos, submit their own photos, videos or captions, or answer fun trivia questions related to the holidays or your industry.

Reward your loyal customers. Make your loyal customers feel extra special and you can reap the rewards of additional sales and referrals. Offer loyal customers special deals, sneak previews, secret sales or free shipping.

Have a holiday party. A holiday open house or other special event can help bring big crowds into your shop, especially if you offer free refreshments and special in-store discounts. Here you can showcase your seasonal merchandise and gifts, even presenting customers with a small gift or coupon for future purchases if they buy something during the party.

Whether you’re promoting your holiday sales with digital or printed materials, just remember to keep your promos short, to the point, visually appealing and revved up with a fun, festive vibe that gets customers in the holiday (shopping!) mood.

July 15, 2015

8 Office-Friendly Workouts to Get You Movin’

Filed under: Recognition & Motivation Ideas — PDWriter @ 9:57 am

Just because you can’t break into a flurry of jumping jacks in the middle of a board meeting doesn’t mean you can’t exercise at work. Even short activity breaks can go a long way toward combating the detriments of sitting at a desk all day. Check out six office friendly workouts inspired by info at Fitbie and Fitness magazine.

Chair Squats

Find a non-rolling, sturdy chair and stand in front of it with your feet shoulder-distance apart. Thrust your hips back until your back touches the chair, then push through the back of your feet to stand up. Work your way up to three sets of 20 reps.

Desk Pushups

Desk Pushups

Position your hands on the end of your desk, a bit wider than your shoulders. Keeping your body straight, lower your chest in the direction of the desk, bending your elbows out to the sides. Start with three sets of 10, working up to three sets of 20.

Stair Challenge

Create a friendly challenge for you and your co-workers. Instead of taking the elevator, take the stairs. At the end of the week, the person who took the stairs most frequent wins.

Spine Twist

Sine Twist

Sit on your chair with your feet flat on the floor. Stretch your arms upward, keeping your palms facing inward and your shoulders down. Twist your upper body to the right as you exhale, lowering your arms to shoulder height. Return to starting position; repeat on other side. Work up to 20 alternating twists.

Office Warrior

Stand slightly to the left of your chair, with your right hand on the top end of it. Hinge forward from the waist, keeping your abs engaged, back straight and stretching your left arm art in front of you. At the same time, stretch your left leg behind you with pointed toes. Stop and hold when your body is parallel to the floor. Return to standing; repeat 12 times on each side.

Leg Lunge

Office Lunges

Stand with your feet together, hands on your hips. Extend one leg behind you to lower yourself toward the ground as you bend your front leg at the knee. Stop when your front knee creates a 90-degree angle, hold for three seconds. Stand and repeat on other side. Work up to three sets of 12 on each side.

Walking Meetings

If you need a quick meeting or brainstorm session, don’t book a room, take a walk! Meetings held outdoors have been proven to stir up extra creativity- a double win.

Pelvic Tucks

Desk Ab Workout

While seated, angle your pubic bone directly beneath your hip bones. Make sure your abs and pelvic floor are engaged while your back feels released. Exhale and pull your abs in and up as you lift through your pelvic floor. Extend your spine, pressing your feet into the floor as you reach your tailbone down from the crown of your head. Do three sets of 20.

Share these exercises with your employees, motivating them to participate with prizes or awards. The best motivation of all, of course, is how much better everyone will feel from a few office friendly workouts each day.

June 30, 2015

Homepage Slider 3

Filed under: Product Features — PDWriter @ 12:47 pm

9 Summer Office Party Ideas to Boost Morale

Filed under: Employee Recognition Ideas — Tags: , — PDWriter @ 11:23 am

While many companies note a decrease in productivity during the summer months, there are many ways to combat this! The summer season offers employers the opportunity to have some fun with their staff.

Summer office parties are a great perk for employees and also serve as an effective method for building comradely. “I saw good responses to perks that weren’t simply financial, such as casual days at the office, half days, office parties, and social activities outside of the office,” Forbes contributor Patrick Hull wrote in a 2013 article.

When it comes to throwing a summer party for your office’s staff, there’s dozens of options to consider.

The nice weather, longer days, and general feeling of nostalgia for three-month long summer vacations make hosting an office party during this season a brilliant method to boost morales.

Here are 9 summer office party ideas for you to consider for your company.

Scavenger Hunt

Break your company up into teams, and send them out on a scavenger hunt. The hunt can take place in your office, the building, or throughout the neighborhood. Think of wacky ways people will have to gather each item on their lists and make employees provide pictures of their team completing each task. Collect all of the pictures and compile them into a slideshow that you have running while you determine which team won during a happy hour event to round out the day.

Field Day

Kickball, ultimate frisbee, relay races, dodgeball, volleyball, tug-of-wars, capture the flag. Get your employees out into the beautiful summer weather with a field day event followed by a BBQ. There’s guaranteed to be laughter, photo-worthy memories, and non-work related interactions amongst your staff.

Mini Golf

Mini golf

Soak in some sun and transport your staff back to their childhoods with a day of mini golf. Reach out to local food trucks to arrange for them to provide concessions in the mini golf course’s parking lot. Your employees will be delighted following an afternoon of mini golf and some delicious local cuisine.

Bowling Tournament

If summer temperatures in your area are a little too high to party outside, take the event inside at a bowling alley. Invite your staff to participate in a bowling tournament where teams made up of your employees face off for a fun prize, like an extra paid day off or a gift certificate to a local coffee shop.

Laser Tag

Another fantastic indoor team building activity is an afternoon of laser tag. Divide your staff into groups and let them work out their stress and pent up summer energy playing laser tag. Many laser tag facilities have party rooms where your employees can hang out, snack on some appetizers and enjoy a few drinks.

Baseball Games

Opening Day

Or maybe your employees would rather kick back and watch other people plays sports. In that case, treat your staff to a baseball game. Many baseball stadium offer inexpensive tickets to weekday games. Plus, who doesn’t love a ballpark hot dog and a cold beer?

Potluck Lunch

Host a potluck lunch in your office where every employee signs up to bring in one item. Everyone will be excited to share their favorite dishes, and some might even pair up to cook something particularly fabulous. It’s a good idea to also provide some professionally catered options to fill in any gaps in case people forget or not enough food is brought to the potluck.

Summertime Picnics

Picnic

Your office can also take the potluck outside and host a lovely picnic for employees. Check with your local parks department about renting space at a nearby open space. Encourage employees to bring their favorite picnic foods and outdoor games, such as badminton or frisbee golf.

Summer-Themed Parties

Luas, clam bakes, and fiestas are some great summer-themed party ideas. Party stores across the country sell fun themed party supplies and you can serve food and drinks that align with the theme you’ve settled on for your office party. It’s almost like whisking your staff away on a mini-vacation for a few hours.

June 19, 2015

How to Get More Sponsors for Your Charity Golf Tournament

Filed under: Seasonal & Special Events Ideas — Tags: — PDWriter @ 9:14 am

In a Constant Contact blog post from 2012, author Ryan Mahoney states that sponsors “are one of the foundational elements of your event because they add things that can draw people.”

We agree. If you’re planning a charity gold tournament, you need sponsors to give their support.

Rather than scratching your head wondering how to get sponsors for a golf tournament, use the following seven methods to aid your efforts.

Make It Worthwhile

When speaking with a potential sponsor, be prepared to discuss how sponsorship will benefit them. It’s important to keep in mind that while a business wants to help the community, its ultimate goal is leads and profits.

A company’s decision makers will want to know the target audience for the tournament, the results other business had when they sponsored the event previously, and the type of exposure the business will receive if they opt to sponsor the tournament.

One major factor that will help sway sponsors is large brand mentions. Make sure each sponsor gets multiple shoutouts- in the country club, at each hole, in the invitations to the players, etc.

Connect With Supporters

A charity already has lists of people who donate to, volunteer for, and support the organization. Reach out to them to let them know you’re looking for sponsors to participate in your upcoming golf tournament. Donors, volunteers, and supporters could have helpful suggestions for sponsors or could be interested in sponsoring the tournament themselves.

Knock On Doors

Yes, we live in a digital age. However, getting out of the office to speak with potential sponsors in-person is far more effective than sending out emails or posting calls-to-action on your charity’s social media channels. You’ll find businesses are more inclined to say “yes” when they are discussing sponsoring your charity golf tournament in-person rather than over the phone or via e-mail.

Community Outreach

Golfers love hitting the links, whether it’s for fun or a good cause. Promote your charity golf tournament at courses in the area and talk about the event to any of your golfing friends. Also, reach out to the community that takes special interest in your charity. If your organization works to end hunger, get in touch with local restaurants, food reviewers, and food wholesalers about sponsoring your tournament.

Target Like-Minded Businesses

For example, if your charity helps animals, speak with local vet clinics and pet supply stores about sponsoring the golf tournament. A business with related interests to your charity can use their sponsorship of the tournament as a marketing opportunity.

Get The Word Out

Social media posts, email newsletters, direct mail flyers, and custom signage are just a few of the methods your organization can use to raise awareness for your upcoming golf tournament. Additionally, promoting your event isn’t just a great way to bring in donors but a crucial method for attracting sponsors.

Finding Sponsors Where You Least Expect It

In the months leading up to your charity golf tournament, all you should be talking about to anybody is the event. You never know who you might be chatting up. The casual mention of a charity golf tournament to someone could result in a new sponsor for the event.

June 5, 2015

Bike to Work! How to Get Employees to Participate this Summer

Filed under: Employee Recognition Ideas — Tags: — PDWriter @ 9:12 am

A healthy staff is a productive staff. This year, get everyone in the office geared up and ready to participate in Bike to Work Day. Or, better yet, make it a weekly event. Each Friday allow staff to dress casual and cycle to work.

Why? Aerobic exercise, like cycling, walking and swimming helps you live longer by maximizing the amount of oxygen in your blood, increases feel-good hormones called endorphins and helps you lose extra pounds or maintain a healthy weight, according to the Mayo Clinic.

Cities like Denver have organized bike to work days that turn out thousands of bikers. If your city doesn’t have an official day, create one! Try partnering with fellow companies or organizations to kick start a new tradition.

So, let’s get everyone into the groove, and on bikes. Here are a few ways to motivate employees to pedal to the office.

Bike to work

  1. Offer a later start time on biking days. If most employees report to work at 8:00am, let them arrive at 8:30am, so they have an hour to cycle to the office and enjoy the scenery along the way.
  1. Present a healthy breakfast on bike to work days. Create a small spread of fresh fruit, oatmeal or scrambled eggs in a slow cooker and a selection of herbal teas and juices in the conference room.
  1. Give out awards to active participants. Present certificates to the people who biked to work the most often in a given month or who traveled the furthest. Keep the presentation lighthearted and fun!
  1. Partner with a local cycling club. Have the members come to the office and present some cycling performance and safety tips so the employees feel ready to tackle a new type of exercise.
  1. Keep it casual. One days employees ride to work, relax the dress code and keep the schedule light. Desk work and small department meetings are fine. Skip the big client presentations or appointments away from the office.

Sometimes all you need to do to get employees to participate in a bike to work event is let them know it’s happening and why it will benefit them personally. It’s hard to turn down an opportunity that makes the work day more enjoyable, your body healthier and your co-workers happier!

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