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October 30, 2014

15 Thoughtful Holiday Card Messages for Businesses

Filed under: Designing Your Business Communication — Tags: — PDWriter @ 10:37 am
Merry Christmas

The holidays are the perfect time to express gratitude to customers, peers, vendors and anyone else who’s helped you reach your business goals throughout the year. Whether you have a list of 5 or 5,000, Christmas cards are an easy, inexpensive way to say “thanks” and to stay top-of-mind in the coming year.

While it seems that everyone sends holiday cards these days, the key to standing out in the stack is to select a high quality card and include a thoughtful, heart-felt sentiment.

Here are a few ideas to get you started:

Funny Snowmen Holiday Card
The perfect holiday card from your entire management team.

All of us send you warm wishes for a happy, peaceful holiday season and a prosperous new year.

Elegant Dove of Peace Boxed Holiday Cards

To our dear friends and valued customers,
May your Christmas be joyful
And your New Year be blessed.

From us to you…may your holiday season be filled with peace, happiness and hope.

Holiday Gifts Boxed Holiday Cards

Thank you so much for the gift of your business. We look forward to serving you in the new year.

Thank you for making us so merry. May your holidays be bright!

Thank you for the opportunity to serve you this year.
Have a very merry Christmas and a happy New Year!

Appreciation Holiday Card

During this season of reflection,
we pause to express our sincere gratitude,
and send you best wishes for a joyous holiday.

This is the most wonderful time of the year
to say “thank you” for your business!

Wishing you the very best of everything the holiday season has to offer.

Merry Christmas (3)

It has been our pleasure to serve you this year. Thank you!
Merry Christmas and Happy New Year!

The best thing about the holidays
is the opportunity to express our gratitude
for your continued trust in us.
May you have a beautiful holiday season and a happy New Year.

Your business is the best gift we could ask for.
Merry Christmas and Happy New Year!

Simple Wreath Holiday Card

Taking a moment to say thank you for your business
And wish you the most magical of holidays!

As we count our blessings this Christmas
You are among them.

Christmas Tripytch Boxed Cards
One of our favorite religious-themed holiday cards!

‘Tis the season to let you know
How much we appreciate you.
Best wishes for a magical Christmas!

Feel free to use any of these sentiments verbatim. Or use them as inspiration and add your own personal flair. The important thing is to keep your greeting warm and genuine. Recipients will appreciate the extra effort you took to let them know how important they are to you and your business.

September 29, 2014

August 29, 2014

5 Effective Ways to Promote Your Pumpkin Patch

Filed under: Business Marketing Ideas — Tags: , , , — PDWriter @ 8:52 am
Pumpkin Parade by PaperDirect

Autumn is just around the corner and with it comes crisp days, falling leaves and of course, Halloween!

As a pumpkin patch owner, your marketing window is short. Start advertising too soon and customers might forget by the time they’re ready to buy. Advertise too late and they may visit a competitor.

Plus, like most small business owners, your hands are already full with many other tasks. So effective, cost-efficient, and low-stress advertising is a must.

Luckily, with a little planning and a few simple and fun marketing strategies, your patch will be the one everyone flocks to!

1. Reach out to moms’ groups, schools, and daycares.

Contacting groups that cater to kids is a smart use of your marketing dollars. Create impactful but inexpensive flyers using festive seasonal papers with matching envelopes. Or opt for colorful postcards in oranges and yellows.

Be sure to handwrite the addresses and use a real stamp; these methods have been shown to increase both open and response rates.

2. Host family-friendly weekend events.

What mom or dad isn’t looking for a low-cost, wholesome activity to keep the kiddos entertained? In addition to increasing sales, these events will garner you the everlasting gratitude of frazzled parents everywhere.

Depending on your budget, make it as large or small as you like. Sack races, bobbing for apples, a bounce house and face painting are always big crowd pleasers. And don’t forget the hot cider!

3. Partner with a nonprofit.

Most nonprofits are eager to team up with local businesses to raise much-needed funds. Consider hosting a “Pumpkins for Charity” day and donate a portion of the proceeds to your favorite nonprofit.

Organizations that assist children and/or families are logical choices. With their help, you’ll reach more people than you would alone, and at the same time, create buzz and goodwill within your community.

4. Sponsor a pumpkin carving or painting contest.

Again, partnering with another organization will help cut costs and expand your reach.

Approach a local grocery store or keep an eye out for fall festivals in your area. Provide supplies and allow individuals to enter for the cost of a pumpkin. And bystanders will appreciate coupons and flyers.

5. Promote with big, colorful vinyl banners.

Whether you’re advertising an event or just driving passers-by to your patch, fall banners are the way to go. Scout out a few choice spots around town to display your banners. For added impact, come up with creative ways to hang them.

For example, hay bales or scarecrows are a sure-fire way to attract even more attention.

PaperDirect has a bounty of seasonal papers and banners that can help you carve out a tidy profit this fall! Come see them all at PaperDirect.com.

August 15, 2014

Slogans Made Simple: Free Tagline Generators

Filed under: Designing Your Business Communication — Tags: — PDWriter @ 10:59 am

Taglines and slogans can be essential to creating buzz around your business. Everyone knows Nike’s “Just Do It” slogan. And of course, even after decades, most people can name the brand associated with “Where’s the Beef?”

But coming up with even the most simple tagline can be a lot of work. Luckily, there are automated online tagline/slogan generators that can help get your creative juices flowing. With most, users simply plug in a keyword to receive suggestions.

We tried out three of them, using PaperDirect” as our keyword, to get a feel for how they work.

Slogan Generator

This site has a nice, clean design and is simple to use. Plus, it gives you a few tips on how to create a good tagline or slogan. It created some decent ones but also came up with some that were totally out of left field.

The Surrealist Slogan Maker

Like its name, the Surrealist’s slogans are a little offbeat. But if you’re looking for taglines that are guaranteed to entertain you (even if you’ll never actually use them in business), this site is the place to find them.

Moxy Creative Tagline Generator

This fun interface allows you to select different data (product type, use, urgency) into robot-shaped graphic. The “robot” then spits out suggested taglines. The taglines are pretty basic and no matter what you enter, it’s the same variation of a central theme.

All were easy to use but there was a lot of variation in the quality of the taglines we received, as you can see below:

The (Pretty) Good

All You Need is PaperDirect and a Dream (The Surrealist)

PaperDirect, always a step ahead (Slogan Generator)

Try PaperDirect and Maximize Your Results – Soon! (Moxy Creative)

The Bad

Let the PaperDirect work for you (Slogan Generator)

PaperDirect, the fun overloaded. (Slogan Generator)

Go Home with PaperDirect at the Touch of a Button – Today! (Moxy Creative)

The Ugly

Big Chocolate PaperDirect (The Surrealist)

I Wish I Were a PaperDirect Weiner (The Surrealist)

Go Crack a PaperDirect (Slogan Generator)

If you’d like to try out a tagline generator, here are some things to keep in mind:

  1. Play around with the keywords; use your company name, your product or your industry.
  2. Prepare to spend time clicking through a lot of unusable material.
  3. Write down taglines that jump out at you and brainstorm with others about how to improve on them.
  4. Before going “live” with a tagline, ask yourself what you want the tagline to do (increase sales, build your brand, etc.).

In most cases, tagline generators won’t come up with the next award-winning slogan for you. They simply aren’t designed that way. But they can be a good jumping-off point to creating one that’s truly unique and unforgettable.

When you’ve finally settled on one, be sure to include it in all your business communications. The more customers see it, the more they’ll associate it with you and your company.

June 30, 2014

How to Zero in on Your Target Market

Filed under: Marketing & Sales Promotion Techniques — Tags: — PDWriter @ 9:06 am

Color Bazaar Border Paper by PaperDirectYour company may have the potential to help a lot of other businesses, but you’re not likely to effectively reach them unless you zero in on your target market. You can do this with some helpful tips that make it easy to reach the companies you can benefit most.

Figure Out Who They Are

You can’t very well target if a specific audience if you’re not sure who they may be. While many businesses like to think that the entire world is or should be their target, that mindset doesn’t typically net results. The world is too broad a place to home in on the specific message or content that will draw in your ideal customers.

And that’s exactly what your target audience is: your ideal customers. They are businesses most likely to use your service and products. Set up a profile that outlines their common characteristics, such as industry, annual revenue, number of employees, company culture and other defining factors that can guide you in your marketing efforts.

Determine What They Want from You

Once you’ve outlined your ideal B2B customer, it’s time to determine what they want from your business. The most effective marketing strategies always highlight what the company can do for the customer. Can you save a company time and energy? Reduce their spending in key areas of their business? Focus on the biggest benefits companies can reap from your brand and make sure they’re mentioned in your marketing messages.

Reach Them through the Ideal Channel

Here’s where you need to figure out where your target businesses like to hang out. Certain social media channels, such as LinkedIn, are geared specifically toward business. Other means include emails, direct mail and face-to-face encounters.

Postcards by PaperDirect

Reach Them Like a Pro

No matter what channel you use to reach your audience, you want your content to begeared toward its recipients. That means your word choice, tone, style, layout and appearance of your content needs to be enticing to your target.

You can craft an ideal appearance for any message by choosing the appropriate font, colors and background. While marketing through digital channels comes with certain restrictions, direct mail letters, fliers, brochures and other physical marketing materials can enjoy a wide range of visuals, letterheads, borders and other eye-catching elements on your business communication that match the vibe of the audience you’re trying to reach.

Stuck on where to begin? Get inspiration from myriad options at PaperDirect.

May 21, 2014

How to Get Customers to Your Business Open House

Filed under: Business Marketing Ideas — Tags: , — PDWriter @ 4:06 pm

Open House Vinyl Banners by PaperDirectAn open house can be highly beneficial for your company’s local reputation; not only will it rapidly increase your number of contacts, it can easily show prospective customers or clients the basics surrounding your personal philosophy and approach to business. Unfortunately, actually attracting people to your event can be difficult.

Today’s customers are incredibly busy and do not have the luxury of extra time for promotional events. However, if you turn your open house into a special occasion, prospective clients just might be willing to carve out an extra half hour. The key to understanding how to get customers to your business open house is to think like one of them; what type of event would you find exciting enough to warrant a visit?

Offer Food and Drink

An open house without food isn’t really an open house. Even if your budget is small, bake some cookies and put out iced tea. Even small bites can help people stick around and have a conversation- plus it gives a great impression.

Hold a Raffle

Giveaway baseball tickets, electronic gadgets or gift cards. This is also a great way to get business cards and see who came to your open house.

Get Social

Use a hashtag that attendees can tweet, Facebook or Instagram. This will create some buzz on these platforms and gain you even more attention.

Send Colorful Flyers

Happy Balloons Border Paper By PaperDirectIn an age of social media, business leaders tend to assume that they can get away with neglecting paper-based promotions. Consider sending flyers or postcards out to local homes and businesses; these should include the vital information surrounding the event, as well as catchy color schemes and images.

Feel free to integrate your mail marketing with your web approach by including your Twitter handle or Facebook page; interested parties will be eager to turn to these resources for more information.

Include SWAG

If there’s one thing that will attract otherwise reluctant individuals out for an open house,it’s the prospect of scoring free goodies. Refreshments always help, but it’s also great to give away freebies branded with the name of your business.

Spot On Performance Tote Bag by PaperDirect

This promotional SWAG could include anything from magnets to calendars; whatever you think customers will find appealing. Depending on the nature of your business, it may also be helpful to provide free samples of your product; if visitors like what you have to offer, they’ll be more inclined to return in the future.

You already understand the importance of throwing a promotional event, but, until now, have remained clueless as to how to get customers to your business open house. Ultimately, you need to promote an event locals can get excited about; this means colorful flyers, refreshments and, of course, plenty of freebies.

May 12, 2014

Resume Writing: Dos and Don’ts

Filed under: Designing Your Business Communication — Tags: , — PDWriter @ 10:06 am

Earth Tones Resume Paper by PaperDirectIf there’s one piece of paper that makes more impact than any other, it’s your résumé. Usually only a page or two, this document is one thing you want to make a great first impression.

By printing your résumé on specialty paper from PaperDirect, you can add a touch of professional sophistication that will always stand out from the pile of plain paper résumés.

To help you make sure the content on your résumé is as polished and attention-grabbing as the stationery, check out these dos and don’ts from the pros:

DO: Be Specific

Environment Recycled Resume-Papers by PaperDirectIt’s easy to list the duties you performed on your résumé, but try to think a little more about what you helped your employer accomplish when you performed those duties. Rather than mentioning you were “responsible for filing client records,” consider specifying the goal you accompished. Instead, try saying you “streamlined client database by developing and implementing a new filing system.” Now you’ve demonstrated how your work helped the business!

DON’T: Copy and Paste

Each applicant is different, as well as the employers and companies that are doing the hiring. Don’t use the same résumé (or cover letter, for that matter) for every application. Depending on the position, you may want to include certain skills and tailor your statement of purpose in order to more closely match the job description. Those details show the hiring manager that you paid close attention to the position requirements.

DO: Think Digital

In today’s world, when nearly everything can be done online, you should think the same way and give the hiring manager a way to learn more about you. Include a link to your LinkedIn profile or a portfolio of your work samples, if relevant. Make sure your LinkedIn profile matches your résumé by keeping all the information up-to-date.

DON’T: Cut Important Information

After listing specific job skills and responsibilities, many people forget to include non-work related activities that could give them an extra edge. Remember to include a brief summary of any organizations, clubs, volunteer projects, or other interesting extra-curricular activities to give the employer an idea of who you are as a person in and out of the office. Even a sport or hobby can make an interesting talking point, but keep the list short and still focus on the most relevant skills first.

DO: Make It Pretty

Naturale 24lb Letter Papers Resume Papers

If you print on a high-quality paper from PaperDirect, make the résumé text just asvisually pleasing by keeping the layout simple, uncluttered, and of course, error-free. Try to keep the font and formatting similar, with just a few headers and sub headers for emphasis and organization.

Remember, With a stylish résumé paper from PaperDirect, you’ll get the right kind of attention! Good luck!

May 2, 2014

When to Send Greeting Cards to Business Associates and What to Say

Filed under: Designing Your Business Communication — Tags: — PDWriter @ 9:59 am

Birthday Dazzle Deluxe Greeting Cards by PaperDirectThe greeting card can be an excellent tool for fostering close relationships with your clients and business associates. The right card can transform you from a simple professional contact into a real person, capable of connecting on a deeper level. However, walking that fine line between just personal enough and inappropriate can be difficult; it’s important for your to know exactly when to send greeting cards. The following are a few situations in which greeting cards are appropriate:

“Birthdays”

If you know your client’s business’s anniversary is quickly approaching, it’s in your interest to mark the occasion with a memorable card. Congratulate their # of years with a fun, colorful birthday card. This keeps the tone light, yet thoughtful. Be sure to include a friendly message on the inside of the card — your client will appreciate your thoughtfulness!

Christmas

Season's Sparkle Printable Greeting Cards by PaperDirect

When December arrives, business leaders begin sending out dozens of holiday cards. You’ll want to follow suit, for you really don’t want to be the one contact that fails to send a touching message. It’s also important that you carefully consider the type of card you’re going to send, as you run the risk of offending your business associate if you send the wrong message. If you don’t recall your client making references to Christmas in the past, you might want to play it safe with a “Happy Holidays” card. Either way, you’ll be able to share the spirit of the season with the help of a cheerful card from Paper Direct.

New Year’s Day

If you’re willing about the possibility of offending a client during the holiday season, consider swapping your go-to Christmas card for a New Year’s message. The great thing about this type of holiday greeting is that you can harness your creativity, perhaps with a card that incorporates the calendar for the coming year.

Autumn Colors Deluxe Greeting Card by PaperDirectThanksgiving

If you want to break out of the mold and set yourself apart from the competition, there’s no better way to do it than with a Thanksgiving card. Incorporate fall colors in the design and, on the inside of the card, tell your associate that you’re grateful for your continued relationship. This message will stand out, as your contact is not likely to receive many additional Thanksgiving cards.

No matter when you decide to send your best wishes, you’ll be able to find a card that perfectly captures your sentiments with the help of Paper Direct.

March 27, 2014

Why Business Cards Are Still Important

Filed under: Designing Your Business Communication — Tags: — PDWriter @ 8:23 am

Endeavor Business Cards by PaperDirectIn the digital era that focuses on all things paperless, it might seem like the traditional business card is irrelevant, however it couldn’t be further from the truth.  While the use for the business cards may have changed in recent decades, it’s still an important tool for any business person to have in their arsenal. There are many reasons why business cards are important, and professionals will continue to find them useful in the coming years.

Why Business Cards are Important

  • Business cards make it quick and easy to communicate with new clients. Business cards include a lot of important contact information — and it can be cumbersome to verbalize a business phone number, mobile phone number, fax number and e-mail address. Business cards are the quickest and most efficient way to provide vital information to another business person.Apex Business Cards by PaperDirect
  • Business cards are a visual representation of your brand and allow you to make a strong first impression with another professional. A logo, photograph or keyword can be used on your business card in order to make a statement about your business, your career and your professional goals.
  • Business cards add legitimacy to your position and to your business. If you do not have a business card, another client might think that you don’t take yourself, your position or your company seriously.
  • Business cards are still an accepted and expected part of the 21st century business world. Whether you are going to an out-of-town conference, a networking event or a business lunch with new clients, you will be expected to have business cards on hand to distribute. It may seem outdated and antiquated, but the business card is still important.

Most professionals in the business world come equipped with digital tools, apps and products that simplify their lives. However, while a smartphone is handy and can be loaded up with hundreds of apps that improve efficiency and productivity, it’s simply not Equilibrium Business Cards by PaperDirectas powerful as a small business card tucked into a person’s pocket.

Business owners and managers should still make business cards a priority, and create them for each employee who works for them. Young entrepreneurs should be encouraged to design cards that showcase their personality, their passion and their drive. The business card is and will remain an important part of professional life in the 21st century. To see dozens of business card designs and options, visit PaperDirect today.

March 4, 2014

How to Make a Professional Company Letterhead

Filed under: Designing Your Business Communication — Tags: , , — PDWriter @ 10:12 am

Debonaire Foil Border Papers  by PaperDirectA professional letterhead elevates your business communications and projects your brand. Modern tools and improved printer technology mean that it is possible to make professional letterhead right in your office.

Choosing a Professional Font

There are thousands of free and paid fonts available. Consider your business’s branding and image when choosing the one that is best for your letterhead. For a modern feel, look at fun options like Coolvetica or Abraham Lincoln. More reserved or authoritative brands may prefer classic fonts like Garamond or Bookman.

Look specifically for fonts that have been optimized for print; ones which are geared toward screen display, such as Georgia or Verdana, will not have as crisp and clean an appearance as those designed with print in mind. Limit your design to one serif and one san serif font for a clean, readable and professional look.

What to Include

Blue Elegance Foil Letterhead by PaperDirectWith all of the points of contact modern businesses have, it can be hard to decide what to include on your company’s letterhead. When deciding how to make a letterhead for your business, include the options your clients are most likely to use and those that best display your firm’s strengths. At minimum, include the company name, logo, street address and phone number. You can also include an email address and the company URL if you have room.

Valuable Online Tools

Not a designer? You have nothing to fear. There are a number of tools online to help you create the perfect letterhead for your business. When learning how to make a letterhead, look at examples online from other businesses and take note of features you like. Then, use online design software or handy free templates to put your vision into action.

As you design your letterhead, think about the paper that best represents your business. PaperDirect offers a number of options, from earth-friendly recycled stationery paper to thick and creamy parchment. Come to us for paper worthy of your business image.

February 26, 2014

St. Patrick’s Day Promotion Ideas

Sweet Shamrock Border PapersHolidays represent a golden opportunity for businesses. Using the right marketing approach, you can create holiday promotions that motivate your consumers to make purchases they may not have considered otherwise. Holiday promotions can also be useful if you’re trying to figure out how to make the office environment a little more relaxed and fun. Below are some ideas you can use to develop a promotion for the next upcoming holiday in 2014: St. Patrick’s Day.

Discount for Wearing Green

On Saint Patrick’s Day or during the days before, offer a discount to any customer who enters your store and makes a purchase wearing green. This will not only encourage customers to visit the store on that day, but also to purchase more items than they normally would because of the discount.

Lucky Customers

Lucky Leprechaun Postcards by PaperDirect

Before St. Patrick’s Day arrives, send out promotional cards to your direct mailing listand entice your customers with a chance to “get lucky.” Include a four-leaf clover in a select amount of cards. If they receive one of these coupons, offer them a free product or service. For the remaining customers without a four leaf, offer a smaller discount. People enjoy playing to win so you can’t go wrong with this one!

Green Drinks/Food

One of the easiest things you can do is offer green food or drinks. If you’re a restaurant,
this is easy and almost necessary. If you’re not, try bringing in simple cupcakes or punch- you can’t go wrong with treats.

Festive Newsletters

Greet your loyal or new customers with a festive newsletter. This can cover new specials, company news or things to look for in the upcoming months. Sending out something like this is eye catching and festive. Your customers will love receiving it and hanging it on their fridge.

Happy Hour

Sassy Shamrocks Newsletters by PaperDirect

Offer special incentives, such as lower prices, coupons or free gifts, for customers who come to your store during “happy hour.” You could hold this sale just on Saint Patrick’s Day or every day on the week leading up to the holiday.

Find all types of papers, envelopes and stationary in our St. Patrick’s Day section. Good luck! Regardless of the promotion you choose, remember to announce it to customers via mail, on your website and on social media.

February 24, 2014

Punctuation Rules for Business Letters

Filed under: Designing Your Business Communication — Tags: — PDWriter @ 8:43 am
Pristine Foil Letterhead by PaperDirect

While business letters can often be compelling and even fun to read, they should also showcase proper punctuation. Punctuation rules for business letters are fairly straightforward, but you can mess them up as early as the salutation.

Salutation and Closing

Business letters can feature one of two types of punctuation based on the punctuation marks you use after your salutation and closing. Mixed punctuation uses a comma after the salutation and a comma after the closing:

  • Dear Mr. Robert Edmunds,
  • Sincerely,

Open punctuation omits any type of punctuation after the salutation and closing:

  • Dear Mr. Robert Edmunds
  • Sincerely

Body of Letter
Tattersall Letterhead Papers by PaperDirect

The body of the letter follows standard punctuation guidelines, which it never hurts to review. A big change over the years has been the use of one space, instead of two, after a period. Semicolons are used when you’re combining two independent clauses. Example:

  • It was a pleasure meeting you on Friday; we look forward to working with you.

Commas have a reputation for being tricky, but two main rules can help you use them properly in business correspondence. The first is to use a comma before a short conjunction when you’re combining two independent clauses. Example:

  • It was a pleasure meeting you on Friday, and we look forward to working with you.

The second comma rule is not as strongly set in stone, and it involves the use of the comma when listing three or more items. It even has a special name: the Oxford Comma. The rule depends on whom you ask, with the AP Stylebook omitting the Oxford comma before the conjunction. Example:

  • We are ready to set up our website, launch our product and begin our first marketing campaign.

Your other option is to include an Oxford comma before the conjunction. Example:

  • We are ready to set up our website, launch our product, and begin our first marketing campaign.

Both options are technically correct, and the latter can be helpful if omitting the comma changes the meaning of the sentence. Example:

  • Our company picnic will feature hot dogs, macaroni and cheese.
  • Our company picnic will feature hot dogs, macaroni, and cheese.
Swish Letterhead Papers by PaperDirect

Once you’ve mastered the punctuation rules for business letters, you’re free to be as creative as you like with your business letterhead or decorative border paper. The whole properly punctuated package will confirm your professionalism and perhaps even make for a fun read.

Looking for new stationery or letterhead? Check out the selection at PaperDirect.

February 21, 2014

5 Useful Google Apps for Small Businesses

Filed under: Online Marketing Ideas — Tags: — PDWriter @ 11:22 am

Create invoices, letterheads, logos, as well as track and categorize your data. These are just a few of the tasks that you can complete with apps from Google. Here are five of the top rated Google Apps for Small Businesses.

capsule google app1. Capsule CRM

By Zestia

First 30 Days free then $12 a month per user

Capsule CRM offers you simple, flexible CRM for your small business. You can easily keep track of all your contacts. This app works with Google Apps and does not require a separate login. You can also keep track of sales and activities.

Capsule works with Google Apps to:

  • Manages your business contacts allowing you to share them with other uses on your Google Apps account
  • You can create custom fields to track, categorize and list your business data
  • Easily access Capsule from Google’s universal navigation with no separate username or password
  • View contact details inside your Gmail when you receive emails

gofiledrop google app2. GoFileDrop

By Slrsoft

Free

Pro version available for purchase in the app

GoFileDrop lets you receive files from users in your Google Docs account. This entire Application is web-based.

GoFileDrop allows you to:

  • Upload files to a specific folder for automated sharing
  • Securely receive files to Google Drive
  • Handle large file transfers
  • Automatically upload files to a specific folder
  • Brand your application with your Company Logo
  • Upload files to share with groups and users automatically
  • Have your employees securely drop files into your Google Docs account

GoFileDrop is essentially a mailbox for your Google Docs account. You can open your dropped files directly from your notification email in your Google Docs account.

eslip google app3. eSlip

By eSlip

Free for up to 3 users and 5 clients

Learn more at http://www.eslip.com

This online invoicing application is perfect for professional service firms or small businesses. You can create and then manage your invoices, timesheets, expenses and estimates with eSlip.

  • Window-based interface (AJAX)
  • Multiple languages, taxes and currencies
  • You can send invoices by fax, post or email with just one click

cloudlock google app4. CloudLock DLP

By CloudLock, Inc.

Enterprise-Class Google App Security

7-day free trial

$7 a year per user

CloudLock is the perfect app to protect your sensitive data. Data like the PCI and PII stored in Sites, Google Docs, Google Drive and Google+.

CloudLock’s Policy Engine is designed to automatically detect, alert and remedy sensitive data exposure with context and content-aware security policies.

Auditing and Compliance

You can meet the data privacy regulations if you enforce acceptable use policies. Get bidirectional visibility and generate audit reports for both internal and external users.

Secure PII/PCI in Google Drive Docs

The Compliance Scan that CloudLock offers has the ability to identify, classify and secure sensitive information such as social security numbers and credit card account numbers.

Data Management

You can see and control all the data in the domain. Use keywords to find sensitive content, transfer ownership, inspect a document’s contents, change permissions by applying bulk operations and copy documents.

aviary design suite google app5. Aviary Design Suite

By Aviary

Free

Aviary Design Suite offers you free templates and design tools so you can create, share and modify presentations, logos, images, podcasts, audio tracks and more. Employees can collaborate on multimedia projects within Google Docs.

Use Aviary Design Suite to:

  • Retouch Photos
  • Make Web Templates and Banner Ads
  • Remix Audio
  • Develop Podcasts

Create:

  • Logos
  • Business Cards
  • PowerPoint Slides
  • Letterheads
  • Labels

With Aviary Design Suite, you have all the important features used by desktop editors. This app is simple to use and accessible with a web-based application. Simply create your business cards, letterheads and logos using the design tools. Then upload them to an online print company like Paper Direct. This type of online printing company prints your customized products and mails them to your home or business.

January 29, 2014

5 Business Expenses You’re Wasting Money On

Filed under: Business Marketing Ideas — PDWriter @ 8:00 am

Renaissance Standard Certificate Paper by PaperDirectAs the New Year gets going, you might be looking for ways to reduce your business’ expenses to help improve your bottom line. Getting your business’ budget in order can be tough, especially in leaner times. For starters, try cutting these business expenses you’re wasting money on.

Unhappy, Unproductive Employees

Learning how to keep employees happy is part of running a small business successfully. Small perks such as reward certificates and appreciation days don’t have to drain your budget. But, unhappy, unproductive and unsuccessful employees are a major money-waster. Hire employees on a trial basis. If they aren’t able to perform the job well after a period of 8 weeks or so, politely part ways and start again.

Stocking Up Too MuchTriumph Foil-Stamped MiniAwards by PaperDirect

Investing too much in inventory can seriously deplete your business’ cash on hand, and can be a major waste of money if the product you’ve invested in ends up not selling well. You might have to discount it greatly, reducing your profit or even losing money in the end. Start with a modest order of stock to see how an item sells. If it does well, you can order more. If it doesn’t, you haven’t spent all of your money on a dud.

Fancy Equipment and Furniture

Your office doesn’t need to have the best of the best when it comes to computer equipment and furniture. Cut costs by choosing moderately priced equipment or by making use of what you already have. If you need to buy more furniture to accommodate new hires, check out resource exchange shops or budget-priced stores. You can also have employees work from home to reduce your office expenses even further.

Too Much Energy

Take a look at your company’s utilities bills and energy use. If the electric bill is sky high and everyone leaves their computers and printers on 24/7, consider making an adjustment to cut costs. Have employees power down their workstations at the end of the day and ask them to switch off lights when they leave a room. The next time you need to buy new equipment, look for energy efficient models to save money over time.

Marketing

Examine your marketing and advertising budget closely to see which outlets are providing a return on your investment and which aren’t. Stop paying for the outlets that don’t result in customers. You might find that you no longer need to pay for print ads in the newspaper, for example, if all of your new clients are coming to you through your social media profiles.

Once you’ve trimmed wasteful expenses from your budget, check out PaperDirect for ways to promote your business and celebrate your employees.

January 22, 2014

How to Improve Your Business Communication Skills in 30 Days

Filed under: Designing Your Business Communication — Tags: — PDWriter @ 9:46 am

Business communication is tricky. Whether it is B2B or B2 community, effective communication enables a small business to build trust and earn respect; it creates a productive work environment where creativity and problem solving can flourish. But here is the thing: despite the fact you are conducting business in the information age, an age where messages are sent, received, and processed at the speed of light, much of what you try to communicate to others is misunderstood. If you want to better connect with clients and businesses, you need to learn how to improve business communication skills.

1. Text messages, emoticons, and “likes” –in the age of instant communication and 140-character tweets, formal writing is falling by the wayside. Formal writing, however, is key to good business communication. Whether you are writing an article, preparing a report or giving a presentation, good vocabulary, grammar, and word context will enable you to get your message across.

2. Business isn’t just what product or service you are selling; it is the presentation of that product or service. There is a visual aspect to communication that should not be taken for granted. If you want clients and businesses to pay attention to your brand, then you need the right displays, boards, flyers, and mailers. Envelopes and letterheads say a great deal about your business, so make a good first impression when it comes to formal communications.

3. Yes, the bottom line is important. However, forging positive and meaningful relationships with clients and companies is the heart of good business. So how do you forge those relationships? You listen. Communication is a two-way street, and in order for it to be effective, you need to understand and empathize with what the other party is telling you.

4. There are numerous online communication tools at your fingertips. For example, Hootsuite enables you to manage your social media campaign by scheduling daily posts, tweets, and messages. Do you need to streamline your email marketing system? MailChimp makes it easier to create, edit, and manage email campaigns and newsletters. Finally, a conferencing tool like Skype is perfect for new contacts or conducting international business.

To discover other ways to improve your business communication skills, visit PaperDirect.

January 17, 2014

ASAP, FYI, IDK: Which Acronyms are Safe to Use in Business — and When!

how to use acronyms in business

There are some acronyms that are safe to use in business communication and some that are not safe. Knowing which ones you can use in your business communications will reassure you and your employees when you go to draft an official email or letter. Here are a few hard and fast rules to follow when using three of the most frequently used acronyms in business: ASAP, FYI and IDK.

ASAP

This is one of those acronyms that has been around so long it’s actually worked its way into every day, conversational language. Sometimes, it’s even pronounced as its own word: “Aysap.”

Whether you spell it out or speak it phonetically, the shortened version of “As soon as possible” is one that is perfectly acceptable when composing interoffice messages. However, if you’re dealing directly with a client and you want to put your best foot forward with them, consider going to the trouble of actually typing out the words. Conveying to someone that you will contact them “as soon as possible” simply sounds more professional.

FYI –

The English language shorthand way of saying “for your information,” FYI is one of those phrases that’s so firmly entrenched in our culture that you might not think twice about using it in business communication. People hear FYI and don’t even have to think about what they’re being told. However, using it in a sentence can be tricky because no matter how you frame it, it looks and sounds informal.

Before you weave it into a sentence, consider your audience. If you’re composing an email to a co-worker or an interoffice newsletter, using FYI is entirely appropriate. In an official communication to a client? Not so much.

IDK

There are acronyms that are safe to use in business, and acronyms that are just bad taste. IDK falls into the latter category for two distinct reasons. First, it’s shorthand for “I don’t know” – three words you never want to use when discussing business matters with another party. Second, it’s a slang phrase that’s right up there with LOL and OMG in the lexicon of frequent phone texters. Just as you’d never consider including abbreviations like B4 (before), JK (just kidding) or L8R (later) in a professional communication, IDK should be strictly reserved for after-hours text chat with your BFFs.

Now you’ve got that down pat, visit Paper Direct for all your business stationery needs including business cards, brochures, custom envelopes, and lots more.

January 15, 2014

10 Cutting Edge Hair Salon Marketing Ideas

Filed under: Business Marketing Ideas — Tags: — PDWriter @ 10:27 am

Blunt Hairstyle Vinyl Banners by PaperDirectRunning a successful hair salon requires a lot more than the ability to know a good haircut from a bad one. Anyone who’s been in the business longer than a week can tell you that marketing plays a huge part in the ability of a salon to remain in business. To help boost your efforts, here are 10 of the most effective hair salon marketing ideas.

Embrace social media. Take advantage by creating a Facebook page for your salon, regularly posting news about price specials and posting photos of your clients’ new do’s.

Offer discounts to Pilates, yoga or dance studios. Many members of these organizations get frequent haircuts and services. Ask the studio owner if you can put up aWoman Red Lipstick Business Cards by PaperDirect flyer or leave business cards. Offer 50% off your first service if they were referred.

Hold contests that leverage your social media presence. Ask your social media followers to share a photo you’ve posted and keep track of who’s participated. In exchange, hold a random drawing from participants for a free service or product.

Run regular discounts on goods and services. Use your social media profiles to let your followers know about them. Posting discount information with a photo helps ensure your post is more likely to be seen.

Participate in fashion shows. This is a great opportunity to show what you can do. Choose a boutique that caters to a similar clientele and work with them to develop seasonal shows.

Beauty Mirror Woman Postcards by PaperDirectOffer private parties and include hair or makeup services. This can be quite profitable, especially as word of mouth spreads. You can even let your customers bring their own food and music to make it a completely personal experience.

Reward referrals. Offering discounts or free services to people who bring in other clients can foster a great sense of loyalty among your clientele.

Start a blog and update it regularly. Not sure what to write about? You can blog about fashion, trends, events, new products, and anything else you can think of that’s remotely associated with your business. Blogging is a great way for potential customers to get to know you and your style. It’s also a great way for you to reach new customers.

Carry business cards. Always. Make it a habit to grab your business cards every time you go anyplace – and if the topic of your salon comes up in conversation, pass on the card. Design your very own business card today!

Stay up to date on fashion trends if you don’t want to lose customers. Do research, attend classes, and watch the latest movies and TV shows to stay up to date on what people like – and what they want to look like.

As a bonus tip, use custom stationery for all of your business cards, newsletters, and marketing postcards. Visit Paper Direct today to learn more.

January 13, 2014

5 Important Things to Include on Your Brochure

Filed under: Designing Your Business Communication — Tags: — PDWriter @ 8:46 am
Green Medallion Foil 3 Panel Brochures by PaperDirect

A brochure can help your company or school attract new customers or students, or draw attention to an upcoming event your business is organizing. Your brochure is only as good as the content inside of it. People won’t feel compelled to work with your business or school, or seek you out, if you don’t give them reason to. Remember these five things to include on your brochure:

Compelling Image

Your brochure needs something to grab someone’s attention, and an image is often what does the trick. Choose pictures that give a person a clear idea of what your business, school, clinic, or center is offering. Pick a photo or image that’s clear and good quality.

The Purpose of the Brochure
Escape 3 Panel Brochures by PaperDirect

A brochure shouldn’t present a person with a mystery. They should be able to figure out what its purpose is, and what your company’s or school’s purpose is, right away. Decide what you want from the brochure before you start designing it. For example, are you letting people know about an upcoming event or are you trying to convince people to switch schools pick your school instead? Highlight what makes your business or school stand out from the rest.

Contact Information

Include every possible way to contact your school, clinic, center, or business on the brochure. For example, list your phone number, email address, and street address. Don’t forget to include your social media profile information, such as your Twitter handle or Facebook page. You want to make it as easy as possible for people to reach out to you.

Time and Date

Let people know when the specific event is or when your school or business is open. If you’re strictly online, note that, so that people feel comfortable visiting your website at all hours. Include the year on the brochure or pamphlet, too, if you’re creating one for an upcoming event. You don’t want a person finding your brochure a year later and getting confused.

Call to Action

Put a call to action somewhere in the brochure so that people feel compelled to do something. Examples of a call to action include, “call us today” or “send in the coupon below for a free consultation.” Make the call clear and convey to the reader what will happen if they act.

When designing your brochure, make it as readable as possible, using easy-to-see fonts and big print sizes. Put the most important information, such as date and time of the event, right on the front of the brochure. When in doubt, keep the content short, sweet and to the point.

Double-sided Golf themed brochure

Ready to design an eye-catching brochure for your school or business?  Visit PaperDirect for all of your brochure printing needs.

January 8, 2014

5 Punctuation Rules that are Made to be Broken

Filed under: Designing Your Business Communication — Tags: — PDWriter @ 11:43 am

Stardust 3-Panel Brochures The only people who do not find punctuation sticklers to be, well, just plain annoying, are the nitpickers themselves. Although we do need punctuation rules simply because misplacing a comma or period can create serious miscommunication issues, some punctuation rules are made to be broken. Here are five of them:

1. Comma dilemma over whether to use a comma after an introductory clause or phrase. For example, punctuation fanatics insist that this sentence is correct: The play was over, but everyone wanted an encore. What makes the difference if a comma is placed after the word “over?” The sentence implies the same idea without the comma and it is one less thing for the writer to worry about when writing items like brochures or award certificates that need to be informative and meaningful. Break this rule!

2. Oxford commas, or putting an unnecessary comma (again) in a sentence because Oxford University says to do it. This only applies to sentences listing least three items, i.e., She detests broccoli, spinach, and peas. Notice the “Oxford” comma after the word “spinach”. However, omit the comma and the sentence reads the same. Break this rule!

3. Are semicolons really necessary? Do two independent clauses really need connected by a funny-looking dot with a tail? Why not just put a simple period in between independent clauses like this: Sharon worked hard to finish the essay on time. Consequently, she missed her favorite television show. Break the rule!

4. Punctuation police hype the hyphen as a necessary evil that should join two words serving as one adjective. However, does anyone care if there is a hyphen between “chocolate” and “covered” when describing raisins? Ask anyone if “chocolate covered raisins” and “chocolate-covered raisins” mean the same thing and you will get an across the board answer–yes Break the rule!Pristine Invitation Papers by PaperDirect

5. Last punctuation rule everyone should break deals with the number of spaces expected to separate a period, exclamation point, question mark or colon–two. Why? When you need extra space for inclusion of more important words (information on business cards or invitations, for example)–break that rule!

Want sensible advice on punctuation etiquette for printed paper communications that can contribute to establishing your company’s brand name? Get it and more by visiting PaperDirect for all your designed paper needs.

January 6, 2014

5 Small Business Valentine’s Day Promotion Ideas

Filed under: Marketing & Sales Promotion Techniques — PDWriter @ 8:26 am

Flawless Valentines Border Papers by PaperDirectCupid is known for promoting love on Valentine’s Day, but the winged cherub is also a savvy and skilled business marketer. Valentine’s Day is second only to Christmas in terms of retail gift giving, with consumers spending 16.6 billion on greeting cards, flowers, candy, and jewelry in 2013. As a small business owner, it is time to borrow Cupid’s bow and arrow and take aim at promoting your industry. Consider these 5 small business Valentine’s Day promotion ideas.

1. “Shall I compare thee to a summer’s day?” There is nothing more romantic on Valentine’s Day than poetry, so team up with another business and host a poetry reading/contest. Present the winner with 30% off coupons at both participating businesses, or give them a gift certificate for a local restaurant. That is called paying the love forward, B2B style.

2. Did you know that roughly 196 million roses are produced for Valentine’s Day? While you can’t send roses to everyone on your mailing list, holidays are the perfect time to ramp up your direct mail campaign. Customers and businesses alike will enjoy receiving a personalized, hand-written notes on Valentine’s Day inspired stationary.

3. Valentine’s Day is about love, right? Partner up with another business and donate to
Sweet Surrender Valentines Border Papers by PaperDirectyour favorite charity. Creating a good reputation for your brand is important, and the meaning behind Valentine’s Day has become lost in sea of Godiva chocolates and overpriced roses. The average consumer spent a whopping $130.97 on Valentine’s Day gifts in 2013. It is time to promote your business by giving a little of that back.

4. The word “free” makes people all warm and giddy inside, just like Valentine’s Day is supposed to do. The February holiday is the perfect occasion to give small promotional items as thank-you gifts. Pens, magnets, calendars, tote bags, t-shirts -give these tokens of appreciation to all your customers and the companies you do business with on a daily basis.

5. Show some love for social media. Use Facebook and Twitter to send 29 messages (one for every day in February) to customers and businesses. Whether it is a customer service promise or just a quick measure of affection to the people you do business with, a 140-character tweet is the modern equivalent of sending a Valentine.

To find more inspiration for small business Valentine’s Day promotion ideas, check out PaperDirect.

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