PaperDirect Blog PaperDirect Blog

Every business knows that in the weeks before Mother’s Day and Father’s Day, kids across the country race to local shops to grab a token of appreciation for their mom or dad. Family-motivated holidays are big business. In fact, Mother’s Day rakes in around $21 billion and Father’s Day nets around $12 billion in sales of cards, flowers, and gifts. But what about National Grandparent’s Day?

This underappreciated holiday takes place every year on the Sunday after Labor Day. National Grandparent’s Day has been set aside as a special day to honor those people who have always been your biggest cheerleaders and never forget to send you a birthday card.

Few businesses take advantage of this opportunity. It’s a perfect time for your company to show some love to grandparents and stand out from your competitors. Here are some tips for promoting your business on Grandparent’s Day.

1. Grandparents Eat/Enter for Half Off

If you run a restaurant or you charge admission, then you can lure in customers by halving the amount that grandparents pay, provided they come with a grandkid in tow. Hang a banner in front of your restaurant to attract grandparents looking for a bit to eat.

2. A Special Ticket

Provide a bundle of services that can be redeemed with a custom-made ticket or gift card. Grandkids can buy them for their grandparents to redeem when it’s convenient.

3. Don’t Count on the Kids

Not every grandparent is going to be able to see their grandchildren on National Grandparents Day. So, dress up your shop or restaurant with eye-catching promotional materials to welcome those looking for a little appreciation, even if their grandkids are far away.

4. Early Bird Specials

Everyone knows that grandparents like to wake up early. Cater your business to them on their special day! Restaurants can offer specials for early arrivals. Bars can move their happy hour specials to earlier in the day. Retail shops can offer special deals during the early morning hours.

No matter how you choose to celebrate National Grandparent’s Day within your business, make sure that you don’t skimp on the quality of your promotional items. The experts at PaperDirect have an impressive variety of customizable promotional materials that are certain to meet your needs. Contact us today  – we’re here to help!

While a flash sale might seem like a quick way to unload excess merchandise, there are many solid reasons to hold one. A flash sale is an excellent method for re-engaging your digital audience and increasing foot traffic to your brick and mortar location. If your business opts to host one, these flash sale ideas will help you promote the event to loyal customers and new shoppers alike.

Social Media Promotion

Instantly update your shoppers about flash sales using social channels such as Facebook, Twitter, and Instagram. To further spread the word about your flash sale, allocate a portion of your marketing budget to paid promotion on these channels. Social media is an effective way to showcase merchandise on-sale and tease other specials. Create fun, engaging graphics with free programs like Canva and capture some photos to post on your company’s social media profiles.

Custom Banners

Promote your flash sale to your neighbors and community with banners. A banner might seem like an old-fashioned form of marketing, but hanging an asset like this outside of your business tells your audience more than what you printed. A banner sends a message that you’re connected with the local business community and value the patronage of in-person shoppers, as opposed to your digital buyers.

Email Campaign

Using a service like MailChimp or Constant Contact, inform and engage your mailing list with information about your flash sale. Share sale prices, discounted goods, and special coupons for subscribers. You don’t want your flash sale emails to seem like spam so add value to your messages with insider deals for your recipients. Also, make sure you use personalization techniques in your emails to reduce the amount of people who might delete your emails.

Flyers

Include a flash sale flyer with receipts on in-store purchases. Try to encourage repeat business by offering special discounts on these flyers that employees handout when someone makes a purchase prior to the flash sale. This is an easy way to encourage shoppers to visit again, plus a flyer is a reminder that they can share with other people who might be interested.

Website Updates

Tell website visitors about your flash sale with home page updates and blog posts. This will also support your email campaign as message recipients can click-through your email to your website to learn more details about the flash sale. Additionally, blogs and new website landing pages can be shared on your social media channels. Website updates are also important for SEO purposes, in case someone is searching online for a deal on a specific product and they just so happen to see that your company is hosting a flash sale on exactly what they are interested in buying.

Everyone has that long lost cousin who only shows up at holiday dinners and weddings. They pretend to be your best buddy on the one day of the year you actually connect — and it’s obnoxious. The same holds true for business contacts. It’s normal to lose touch. But, when it’s time to reconnect, be honest and enticing. Here’s how to reach out after losing touch without looking like a sleazy salesman.

Start off with a joke.

Whether you pick up the phone or send an email to someone you got a business card from at a sales conference last year, use humor. Poke a little fun at yourself for always being the last one to connect or that you’re still working on that nagging little procrastination problem. Hey, we’re all human. Keep the initial contact light and funny.

Explain how you met.

Refresh the person’s memory of how you met and something that might have stood out to them. Recap the engaging seminar led by the loud-talking mad scientist lookalike that you both attended or the fantastic ocean-view lunch you shared. Simply stating your name and business often isn’t enough to jog the memory.

Don’t be best buddies.

The best way to turn someone off is to assume you have more of a connection that you really have. Remember, they didn’t contact you during this time lapse, and there may have been a reason. Once you break the ice and have their attention, move into professional mode ASAP.

Talk about why you’re reaching out.

Dive right into what made you call or message. Did you start a new project that they would be interested in knowing about? Do you value (um, need) their expertise? Did you read something they wrote and have a product that could ease their pain points? Explain exactly why you’re reaching out now and what prompted you to take action.

Offer a deal.

Don’t make the connection all about you, even if you are looking for something in return. Balance the conversation. For example, if you think they could lend valuable insight as you develop a new product or sales strategy, explain the benefits they will gain too. Maybe they get co-credit on a promotional piece or their logo will show up as a sponsor on your free ebook. Remember: People want to know what’s in it for them.

Just do it.

Stop wavering. You’ve already waited week, months — gasp!–years. If you’re going to contact someone from the past, make it happen. You have a 50-50 chance they will also be glad for the reconnect. If you want to skip the usual social media mail or voicemail routine, send a handwritten note in the mail. The extra effort will get noticed.

Ready to knock the dust off that old relationship? Paper Direct has every type of business stationery you can imagine, from logo-printed letterhead to postcards. Browse the Business Communication store online before another few weeks lapse.

We are living in an increasingly automated world. Marketing automation in particular has taken the marketing and sales world by storm, helping us save time and – if we do it right – improve conversions and sales through highly customized outreach efforts.

The downside to all this automation, though, is that some marketers and sales professionals are getting less personal with their clients and prospective customers. The points at which we interact directly with our customers and prospective clients are called “touchpoints,” and can be anything from a letter to an email to a message on social media to a phone call. They can even be literal touch points, like when you shake hands and meet in person, or make an acquaintance at a conference and pass along your business card.

If you’re in a business with lots of competition – and even if you aren’t! – standing out from the crowd with regards to how you interact with customers at these touchpoints can be critical. Being memorable often means getting creative, and thinking outside the box for ideas that will stick with your prospective customers.

Here are some creative ideas for making a lasting impression at a variety of touchpoints throughout the sales process.

Join a club, community organization, or board

Better yet, join one that has relevant ties to your business. This can give you an opportunity to interact and network with prospective clients in a more relaxed setting.

Sponsor and host a special event

By giving individuals an opportunity to meet and mingle with others in their field or industry, you help them create connections, fostering good will. It also gives you a unique touchpoint opportunity.

Create and record a podcast

On a topic that could be helpful to your customers or prospective customers, and use it as a reason to reach out. You’ll be providing something interesting and worthwhile for them, not just contacting them out of the blue, which puts you on firmer footing.

Cards

Send custom, heartfelt cards to customers on their birthdays, anniversaries, and other special occasions. The personal touch will feel warm and friendly, and it gives you an opportunity to put yourself and your business at top of mind.

Similarly, write a letter, just because

Be tactful – sending a personal letter to a customer or contact you barely know may not be a great idea. But if you have a longstanding history with them, a personal letter just to say hello and wish them the best can leave a warm, positive feeling that resonates long after they finish reading.

Don’t send gifts – make a donation in their honor. A great way to show a customer you truly understand them is not necessarily to send a generic gift basket at the holidays. Instead, make a donation to a cause that matters to them. It shows you care, both about others and about what they find important.

Provide free mentorship

Your customers and prospective clients are likely used to hearing from you when you are interested in selling something. Shake things up and instead, offer free coaching or mentorship on a topic that matters to them. You’ll be creating an opportunity to interact with them closely while also showing your positivity and engendering more good will.

Make your business card stick out

Nothing says “forget about me!” like a business card that looks like every single other business card your customer has ever seen. Sometimes, all you have is a quick hello and an exchange of business cards to make an impression. Ensure your business card leaves a lasting impression by thinking outside the box, with regards to color, size, texture, typography, and more.

Personalize your transactional correspondence

Many of us send automated sales messages before, during, and after a sale has been made. Most of these are generic in nature. Instead, make them custom to the client. It may seem like a small detail, but it can really stick with them, and make them feel like more than a number.

Automated marketing and sales processes are wonderful in a lot of ways, no doubt about that. But when it comes to precise touchpoints for interacting with our customers, a personal, customized touch can go a long way. Use these creative sales ideas to inject some personality into your process and see what a difference it makes with your customers and prospective clients alike!

“A brand for a company is like a reputation for a person,” Amazon founder Jeff Bezos once said. “You earn reputation by trying to do hard things well.”  

Any time a potential lead or current client engages with your brand, they are interacting with one of your company’s touch points. Whether a customer is visiting your website or receiving an e-newsletter, any engagement a person has with your business is considered a client touch point. Communicating your brand messaging through client touch points is a large, challenging endeavor that pays off enormously though when executed thoughtfully and creatively.

E-mails

Weekly updates, monthly newsletters, and personalized check-ins are just a few ways a business can transform e-mail into a useful client touch point. With the widespread adoption of smartphones, people are connected to email 24/7, which means you have all day, every day to harness the possibilities of this client touch point.

Direct Mail

Have you noticed that your snail mail inbox always has communications from businesses waiting for you? That’s because direct mail is an effective way to reach out to customers. It might seem like a dated client touch point, but direct mail still gets the job done and drives business your way.

Just think of all those Bed, Bath, and Beyond direct mail coupons you have stashed away in a drawer somewhere. 

Note Cards

There are few communication options that say as much as a handwritten note card. Maybe you’re expressing gratitude or offering congratulations, but whatever you jot down on a company branded note card will speak volumes to the level of service your business provides. It’s a quick, simple gesture that is an effective use of this client touch point.

Social Media

A real-time strategy for brand communication, social media is a client touch point that spans numerous channels, from Facebook to Instagram. There are so many methods for utilizing these digital client touch points and, the opportunities for engagement, lead generation, and sales are innumerable. While social media might seem like a way young people waste their time, it’s a crucial client touch point that brands should not ignore.

Website

Your company’s website serves not only as a hub for everything about your brand, but as a crucial client touch point. A client will visit your website for any number of reasons, from seeking help to researching services, so it’s instrumental to make this portal user-friendly, attractively designed, and built to meet a client’s every needs.

Webinars

Webinars are unique in that they offer a client a way to directly interact without leaving their office. Putting on a Webinar or other meeting can be a great way to reach those customers in a light and helpful way.

Support Services

It should never be challenging for your client to receive an answer to a question or complete an order. Support services available via phone, email, chat client, even Twitter are one of the most necessary client touch points your brand can implement. You never want a lead or customer to feel as though your business isn’t supporting their needs.

Physical Location

The brick-and-mortar location of your business is an often overlooked client touch point but whether you’re in an office or a store, your space represents your brand. Imagine what Google’s clients see when they visit their offices in California. Design your physical client touch point as the geographical spot that represents your company.

Meetups

Meetups could include networking events, a lunch and learn, or a sponsored happy hour. Meeting in a casual way can help you get your foot in the door before seriously pitching your product or service.

Transactional Correspondence

How do you communicate with a customer prior to, during, and following a purchase with your business? From messaging on order confirmations to shopping cart item reminders, transactional correspondence is an active method for businesses to meet their clients’ needs. These are ideal places to also include additional product and/or service recommendations to increase your sales.

Call Centers

In an age where most people seem to communicate via email, text message, or social media messenger, many clients still want a phone number to call whenever a question, concern, or suggestion is required. Making a call to a help center offers more instantaneous satisfaction than waiting for a response to an email. A phone call is a client touch point that people can use for immediate gratification. There’s a reason you dial 911 when there’s an emergency instead of sending a text.

Printed Marketing Materials

Yes, we live in a digital world but physical takeaways, such as catalogs or brochures, are an invaluable client touch point. Highlighting products and services, both the new and standard ones, in print format puts your brand literally in the hands of decision makers.

The National Retail Federation reported, “20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.” For small businesses, missing out on the incredible sales opportunities of the holiday season is a massive mistake that is tremendously detrimental to your company. For boutiques, gift shops, local cafes, and other retail startups, these holiday promotions for small businesses will elevate your end-of-year sales for a very prosperous 2015.

Social Media Strategy

[one_third][/one_third][one_third][/one_third][one_third_last][/one_third_last]

According to CrowdTap, 65 percent of shoppers use social media to find the perfect holiday gifts for their loved one. Whether your company runs promoted content, online giveaways, social coupons, or an online snowball fight, find a clever way to engage your followers and fans with a holiday season social media strategy. Promote in-store sales, offer exclusive discounts, and poll users about what they are looking for from your business this holiday season using Facebook, Twitter, Instagram, and a variety of other effective social channels. Really harness the power of social media for holiday promotions, and your bottom line will be busting by the time 2016 rolls around.

Direct Mail

It’s a tried and true method for reengaging old customers and enticing new ones, so there’s no reason to skip direct mail efforts this holiday season. A Christmas postcard inviting shoppers to an exclusive in-store sales event or giving them a special coupon is a simple, straightforward method for promoting your small business this holiday season. If you have the time to include a personal greeting on your direct mail postcards or flyers, even better!

Get Local

Whether it’s adopting a nearby charity or actively participating in your local area’s business organization, getting involved in your community is a brilliant method for promoting your small business during the holiday season. The local community is made up entirely of your potential shoppers, and the better-known you are amongst neighbors and other locals, the better it is for your holiday season sales. Never overlook the importance of word-of-mouth marketing in local communities.

Holiday Season Landing Page

Statistic Brain Research Institute discovered 90 percent of shoppers head to the Internet as a part of their holiday season gift purchasing process. Creating a dedicated Christmas landing page on your company’s website is an easy way to make the most of your customers’ online shopping habits. This page should include seasonal merchandise, timely specials, events hosted in-store, and other pertinent information that will help your small business promote itself during the holiday season. Be sure your landing page is mobile-friendly for that 87 percent of shoppers who will use their mobile devices to search for and buy gifts.

Offer Gift Cards

It’s like cash but better for your small business because gift cards encourage recipients to patron your store. Additionally, nearly 60 percent of people want gift cards during the holiday season and 80 percent plan on giving gift cards during this festive time of year, according to Accessories magazine. People come into your shop to buy gift cards, and more people come into your store to use your gift cards. It’s a win-win proposition.

October 31st is Halloween, and in the weeks leading up to this date, stores dedicated to this ghoulish celebration have the opportunity to generate quite a bit of income. However, retailers specializing in Halloween have a small window of time to turn a profit. Using creative promotions, entertaining events, and unique marketing assets, these 13 ways to promote your Halloween store will make it a banner year for your business.

Social Media

Social media promotion is an excellent method for sharing all kinds of information your audience will find interesting, helpful, and useful. Post about sales and discounts your Halloween store is offering, and invite customers to in-store events. You can reach an even wider audience using paid social media promotion. To get some ideas, visit our Facebook page!

Direct Mail Flyers

Reengage last year’s customers and reach new shoppers with direct mail flyers. Include sales, promotions, and in-store events on these materials to entice people to shop your Halloween store.

Banners 

Since your store probably doesn’t operate year round, you need to get customer’s attention as they drive by. There is no better way to do this then to hang multiple banners outside your store. We recommend at least one, massive sign on your storefront and another closer to the road. 

Discounts and Sales

Reduced prices are a surefire way to attract business. Schedule a variety of sales and promotions throughout the Halloween season. Also, consider printing coupons or developing a special landing page with printable coupons on your store’s website for shoppers to collect before visiting your Halloween store.

Costume Contests

People take a lot of pride in the costumes they construct for Halloween. Let them show off their work with costume contests. Include categories for different age groups and themes, such as Scariest Costume, Best Laugh Out Loud Ensemble, or Kookiest Kid Under 10 Years Old.

Pumpkin-Themed Events

From jack-o-lantern carving to pie baking to throwing, there’s tons of fun events your store can host that use pumpkins. Your store could host a pumpkin carving class. Or one evening invite people to a pumpkin potluck where everyone brings a pumpkin dish they’ve made.

Indoor Trick or Treating

Get kids even more excited about Halloween than they already are with an early trick or treating even hosted in your store. They’ll be plenty of houses to visit on the night of October 31st, so in the days prior to Halloween, have a special indoor trick or treating evening for kids.

Haunted House

Transform your Halloween store into a haunted house for a few days. This is a great way to display some of your available merchandise while also engaging the community.

Giveaways

Add more value to your customers’ purchases by handing out raffle tickets and giving away prizes. For instance, for every $50 a customer spends in your store earns them a raffle ticket for a drawing to win one adult costume and one child costume. Or for every purchase over $13, customers are entered into a giveaway for a gift certificate to a local candy store.

Charity Efforts

Help the local community by partnering with a non profit. Your store can be a drop-off site for donated goods such as food, clothing, toys, or other items. Also, your Halloween store can host a special event for the charity of your choosing to help fundraise. Offer staff members and volunteers of the nonprofit organization exclusive discounts on merchandise.

Opening Day

Celebrate your opening day with early bird specials and free pumpkins to orders over $50. How to get people to this event? A strong combination of social media, email blasting, and crafted invitations is the perfect strategy.

DIY Days

Halloween is the perfect time of year to get crafty. Schedule some crafting classes to take place in your store. Attendees can make their own masks or Halloween candy. Maybe you could teach a class about creating outdoor Halloween decorations for people’s homes. Tie the class projects into products available in your store.

Special Appearances

Local musicians, actors, and live performance artists can really increase the Halloween spirit in your store with exclusive in-store appearances. Not only will your store promote these events, but so will the performers, which means engaging people outside of your regular audience. You never know how many people will come through the door to watch the show and leave after buying a few Halloween treats.

For years now, emails have been the go-to mode of communication in office and business settings. It’s fast, easy and a great way to keep a virtual paper trail.

However, email can have the unfortunate effect of being a little too informal at times. There are certain things most of us would never dream of doing in a formal company letter that slip into emails far too often.

Some of these tendencies can make the sender (or the responder) look unprofessional at best or just plain clueless at worst.

So the next time you type up an email to your boss or a customer, remember these tips before you hit “send.”

Ask yourself if you really need to “reply to all.”

Anyone who has ever worked in a corporate office for any length of time has likely been trapped by the vicious “reply to all” cycle. It takes just one person to start it and suddenly, your inbox is inundated with emails you probably care nothing about, forcing you into constant “delete” mode lest a really important email get lost.

Be considerate of others by not replying to all unless you’re absolutely sure everyone needs the information. And if you’re the one sending out an email to a long list, keep this from happening in the first place by putting your email address in the “To” field and blind copying everyone else.

Don’t! Get! Carried! Away! With! Punctuation!

The well-placed exclamation point is a great way to express enthusiasm. For instance, closing an email with “Thank you!” lets the recipient know that you really are appreciative. But too many exclamation points can seem disingenuous. On the other hand, finishing every sentence with a period can come across as abrupt and unfriendly. The key, as with most things, is to strike the right balance.

Caps lock. Just…no.

Luckily, it seems that fewer and fewer people are doing this these days. But if you’re one of them, it’s time to get acquainted the shift key. Typing in all caps not only makes your emails hard to read, it has the effect of making the recipient feel as if they’re being yelled at.

In other words, PLEASE STOP.

Eject the emoticons.

Like exclamation points, emoticons (you know, those little sideways smiley or frowny faces) have their place. They can help lighten the mood or let a coworker that you’re joking.

However, using them in emails to your boss or, worse yet, a customer can make you seem silly or unprofessional.

Emails and texts aren’t the same thing.

In the fast back-and-forth of texting, especially on a touch screen, it’s sometimes necessary and more efficient to take spelling shortcuts. However, business emails simply are not the place to use “UR” instead of “you are.” Taking the time to properly spell out words and use correct grammar shows the recipient that you’re someone they can trust to not take shortcuts in your job. To that end, be sure to run spell check or quickly proofread your email before sending it off.

Cupid is known for promoting love on Valentine’s Day, but the winged cherub is also a savvy and skilled business marketer. Valentine’s Day is second only to Christmas in terms of retail gift giving, with consumers spending 16.6 billion on greeting cards, flowers, candy, and jewelry in 2013. As a small business owner, it is time to borrow Cupid’s bow and arrow and take aim at promoting your industry. Consider these 5 small business Valentine’s Day promotion ideas.

1. “Shall I compare thee to a summer’s day?” There is nothing more romantic on Valentine’s Day than poetry, so team up with another business and host a poetry reading/contest. Present the winner with 30% off coupons at both participating businesses, or give them a gift certificate for a local restaurant. That is called paying the love forward, B2B style.

2. Did you know that roughly 196 million roses are produced for Valentine’s Day? While you can’t send roses to everyone on your mailing list, holidays are the perfect time to ramp up your direct mail campaign. Customers and businesses alike will enjoy receiving a personalized, hand-written notes on Valentine’s Day inspired stationary.

3. Valentine’s Day is about love, right? Partner up with another business and donate to
your favorite charity. Creating a good reputation for your brand is important, and the meaning behind Valentine’s Day has become lost in sea of Godiva chocolates and overpriced roses. The average consumer spent a whopping $130.97 on Valentine’s Day gifts in 2013. It is time to promote your business by giving a little of that back.

4. The word “free” makes people all warm and giddy inside, just like Valentine’s Day is supposed to do. The February holiday is the perfect occasion to give small promotional items as thank-you gifts. Pens, magnets, calendars, tote bags, t-shirts -give these tokens of appreciation to all your customers and the companies you do business with on a daily basis.

5. Show some love for social media. Use Facebook and Twitter to send 29 messages (one for every day in February) to customers and businesses. Whether it is a customer service promise or just a quick measure of affection to the people you do business with, a 140-character tweet is the modern equivalent of sending a Valentine.

To find more inspiration for small business Valentine’s Day promotion ideas, check out PaperDirect.

As the marketing director in your company, you’re responsible for helping the business grow by attracting new and loyal customers to increase sales and profit. While keeping your eye on the big picture of demographics, traditional marketing and social media advertising, you must also guide your department in the right direction. A few business tips for 2014 can help you and your department prepare for a productive and successful year.

5 Tips that Promote a Successful Year

1. The Leadership Sets the Tone. Provide all the instructions you want to your team; but if you don’t do as you say, your credibility will go out the window. Lead by example, teaching your department how to deal with clients, other departments and each other.
2. Teach and Encourage Effective Communication. Excellent clientcommunication is the hallmark of a successful marketing department. Utilize all forms of communication, including face-to-face, phone, email and letter. Go the extra mile during the holidays by using Christmas border paper to share the Christmas spirit and thank clients for their business. Extra efforts such as this set you apart from the competition.
3. Encourage a Niche Focus. The big picture is important, but your department can help clients achieve further success with the ability to focus on niches. Rather than trying to appeal to the masses, attracting a smaller group who’s passionate about your client’s focus will prove to be more effective.
4. Delve into Psychographics. As a marketing department, you might know that your general demographics consist of women between the ages of 25 and 49. But knowing the psychographics — what their hobbies are, their political affiliations and charitable interests are — is equally important.
5. Promote the Concept of Retaining Customers. Your company will spend five times as much trying to bring in a new customer than retaining a current customer. New clients are important, but don’t invest your efforts in them at the expense of existing clients.

The Ghost of Business Future

Lurking amidst all the habits and skills you teach your department is the ghost of business future. The efforts made today impact your company today and during the next year. Guide your team toward a successful year by incorporating business tips for 2014 right now, before 2013 even comes to an end. Your clients will appreciate your efforts at a time when many other businesses slack off, and so will your boss.

October is Breast Cancer Awareness Month and it’s the perfect time to remind everybody in your office and beyond about this deadly disease. Increasing awareness may save someone’s life by helping to catch cancer early. You don’t have to spend a fortune to get the word out; using some simple breast cancer awareness month office ideas does the trick without killing your budget. Remember to think pink with our selection of pink paper.

Self-exam Calendars

Print up a calendar for the coming year, October through October, on a single sheet of paper that each employee can take home and hang in a convenient spot as a reminder to do a monthly breast self-exam. Mark one day each month as the suggested exam day and make the calendar easy to display by putting a magnet on the back or punching a hole at the top. Print on bright pink paper as a reminder of breast cancer and use cardstock to make it durable.

Group Fundraiser

Employees in offices that work together to achieve a common goal are more likely to think about breast cancer awareness. Set a goal of raising enough money during the month to pay for mammograms for women who need some financial assistance. You can plan a fundraising event or just have office workers gather pledges. Print the pledge card for each employee on pink paper as a reminder.

Regular Office Memos

Print all of your office memos and notices on pink paper throughout the entire month of
October. Add a header or a tagline about breast cancer awareness month to remind or
educate employees. Include such things as notes about how early detection increases the cure rate or add a reminder that men can also fall victim to breast cancer.

Special Business Cards

Use the office printer to print special business cards using pink business cardstock or pink ink for use during the month of October. Print each person’s regular information on the cards and add special breast cancer awareness tips as suggested by the American Cancer Society on the back. Cards like this get a lot of attention from everybody that sees them.

Bulletin Board Notices

Use pink paper for all notices posted to the employee bulletin board in the month of October. Using different shades of pink will help to keep them all from looking the same. Use a neon or other bright pink paper to post weekly awareness reminders about regular checkups, self-exams and ways to help breast cancer victims. These will stand out from the other memos and are sure to get noticed.

Hopefully one of these great Breast Cancer Awareness office ideas inspires you to take on the challenge and support breast cancer awareness. Looking for other great items to make a difference in the office with? Check out our selection of recognition pieces.