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February 21, 2017

How to Create Hard Copy Professional Reports

Filed under: Designing Your Business Communication — PDWriter @ 10:36 am

Even if your facts and figures are right on the money, you’ll still lose points with your fellow employees and clients if your professional report isn’t executed cleanly and efficiently. You might be surprised how much visual appeal goes into the reports you file over the course of your daily duties.

If you’d like some tips on how to create professional reports, then you’ve come to the right place.

Smart Small, Think About Your Font

In all of the professional world — whether you’re preparing a report for a professor or some shareholders — there are exactly three acceptable fonts you should use: Helvetica, Arial, or Times New Roman. That’s it. Save the Comic Sans or Courier for your rough drafts if you must use them, but never turn in an official report that uses any font other than the approved three.

Think About Your Audience

You’re going to want to tailor your language to meet the needs of your audience. If you’re preparing an interoffice memo, for example, you can use industry jargon and possibly even make a joke or two without much fear of reprisal.

However, if you’re sending your report to a client, you’ll want to avoid industry terms (so as not to confuse or alienate your audience) and maintain a tone of authority about your topics. Don’t make jokes, don’t use slang; write succinctly and clearly.

How to Structure Your Report

It might be tempting to simply open your document, say what you’ve got to say, and then send it out. Instead, it’s likely beneficial for you to jot down a few notes considering what you’d like to say, then organize those notes before writing.

When writing, don’t try to get fancy. Every report you send out should read in the following format:

  • An introduction that hits on each of your major points.
  • Each of your major points separated into clearly defined paragraphs or sections. Be sure to include any charts or numbers as they’re mentioned in the text.
  • A conclusion that sums up your overall point (no need to mention your points once more, just close it out).

You Can Judge a Report By Its Cover

Once you’ve assembled your info and added a striking, professional flare to the whole thing, it’s time to think about your cover. Remember, your cover is the first thing your audience will see, so there’s nothing wrong with impressing them right off the bat with high quality report covers from PaperDirect.

February 17, 2017

Spring Stationery Finds from PaperDirect!

Filed under: Seasonal & Special Events Ideas — PDWriter @ 1:35 pm

Spring is *almost* in the air! We only have one month left of constant, fridged cold and we’re celebrating with spring stationery. For those of you looking for spring border paper, envelopes, or other paper products, we want to highlight some of our favorite designs for spring 2017.

Check them out and brighten up your office and customer’s mailboxes!

Spring Bike Ride Border Paper

Spring Biking Border Paper

 

Buy it.

Perfect for: Bike shops, schools, outdoor industries, home improvement, lawn, and landscaping!

Bumble Bee Border Paper

Bumble Bee Border Paper

 

Buy it.

Perfect for: Everyone, but especially schools.

Lollipop Flowers Paper & Invitations

Lollipop Flowers Border Paper

Buy it.

Perfect for: Florists, country clubs, healthcare, boutiques, schools, and coffee shops.

Fresh Lemonade Postcards

Fresh Lemonade Postcards

Buy it.

Perfect for: Food & drink, menu promos, boutiques, actual lemonade stands.

Happy Days Border Paper

Happy Days Border Paper

Buy it.

Perfect for: Churches, bible camps, schools, childcare.

Whether you’re marketing your business, giving recognition, or providing in-office fun, these papers will have you singing springtime. Most of our products come in bundles of 25 so shop today! To see our entire selection of border paper, visit PaperDirect.

February 14, 2017

How to Market Your Online Course and Get More Signups

Filed under: Business Marketing Ideas — PDWriter @ 2:12 pm

how-to-market-online-courses-to-get-more-signups-paper-direct

 

So you’ve created an awesome online course that can help dozens, hundreds or even thousands of people–if only they’d sign up for it. And the only way they’re likely to sign up for it is if they know the course exists and are intrigued enough to explore it. How do you market an online course to achieve just that? By tackling three distinct strategies, each of which are packed with various methods designed to spread the word and arouse curiosity.

Stir up Intrigue

Giving folks a taste of what’s in store with your course is easy: give them a sneak peek of what to expect. Here you can offer a portion of the course at no cost, a free test drive of the course for a certain number of days, or a few interesting course graphics or takeaways. Podcasts and webinars featuring some of your core course content can also work.

If people have a real feel of what they’ll be learning, and the subject excites them, your sneak peek may be just enough to get them hooked.

Provide Credibility

Bolstering the credibility of the course – and yourself – is another handy strategy that goes on the list of how to market an online course. Strengthening credibility in both departments can be done by:

  • Getting endorsements for your course from satisfied customers.
  • Contacting bloggers and podcasters in your field who can help you spread the word. Pitch your course by sharing some of most useful tips the course offers.
  • Strengthening your brand image. People aren’t likely to enroll in an online course unless they trust the source or your brand. The most trustworthy brands will typically have a quality website, informative blog, strong social media presence, business cards, professional stationery, and consistent message and look across the board.
  • Proving your expertise in the field. Consistently post and share articles that showcase your knowledge, experience, and overall expertise in your field and industry. Become active on LinkedIn and other social channels. Consider joining industry groups to further share your knowledge and expand your audience.

Solve a Problem

While some folks may sign up for an online course to learn for learning’s sake, even more people are likely to enroll if your course offers a specific solution to their problem. You may have various target groups with various problems, all of which can be solved by your online course. Reach out to each group individually, showcasing how your course solves their problem. If your course is about building confidence, for instance, you could market to:

  • People new to the job market or changing careers
  • Mid-career employees seeking promotions
  • People returning to school after a hiatus
  • Would-be public speakers and performers
  • Women or men in the dating scene

Let each group know exactly what they’ll get with your course, both the overall lessons they’ll learn and the benefits they’ll receive.

A detailed overview of your course, which you can post on your website, is another must when developing a plan on how to market an online course. Provide the class title, description, and syllabus so people can clearly see what’s in store. Make sure you offer enough info to pique people’s interest, provide credibility, and make it clear how the course could solve a problem they’re facing in their professional or personal lives.

February 10, 2017

Boosting Confidence of Those Around You: It’s Your Job

Filed under: Employee Recognition Ideas — PDWriter @ 10:59 am

boosting-confidence-of-those-around-you-paper-direct

Confidence is powerful. Self-respect not only improves mental health but also translates to productivity at the office. Confidence empowers people to face obstacles head-on, see the positive in situations and take smart risks. Any boss would be happy to see these qualities in their employees.

You can easily improve the confidence level of your staff by making a few changes to the way you communicate and present information. Get started with one or two of these tactics this week and watch confidence levels soar at your workplace!

Recognize Strengths and Achievements

A pat on the back does wonders for employees who have a low self-esteem. In a small office, make it a point to recognize something positive with each employee every few days. Congratulate them on reaching a goal or compliment progress on a project. In larger work environments, use the company newsletter, intranet or daily announcements to give positive shout outs.

Promote Positivity Each Day

The negative voices in our heads that make us second guess our choices can squash confidence quickly. Try adding positivity quotes to your email signature, post inspirational memes on the company social media accounts and create a cheerful upbeat environment. Diffusing invigorating citrus essential oils, offering daily meditation breaks and starting the day with a joke over the office intercom is sure to spark a few smiles.

Celebrate Employee Accomplishments

Whether you do it monthly, or annually, set aside time to truly focus on the staff and what they’ve brought to the business over the years. An appreciation dinner or work retreat that highlights long-term achievements, work anniversaries and pivotal ideas that have ensured company success deserve to be celebrated. Reward the staff with certificates of achievement, a little goodie bag of their favorite treats and a small monetary reward or gift card to show gratitude from the company.

Set Realistic, Monitored Goals

Every business creates internal benchmarks for success. Why not make them known to the entire staff, and break them into individual steps to be celebrated? For example, rather than focusing on a year-end financial goal, celebrate each week or month when you’re on track to hit the ultimate goal. This builds confidence gradually and the momentum of success lasts throughout the year.

If you’re ready to make some changes, now is the time to stock up on awards, certificates and small gifts to use as tokens of appreciation from the company. Browse the PaperDirect online store today for ideas!

February 7, 2017

7 St. Patrick’s Day Marketing Ideas for Your Small Biz

Filed under: Business Marketing Ideas — PDWriter @ 3:30 pm

st-patricks-day-marketing-ideas-paper-direct

Everyone knows that St. Patrick’s Day can be loads of fun with friends and family getting together for parades, corned beef, green beer, and traditional Celtic singalongs. So why not take the opportunity to inspire your customers to get into the Irish spirit on Friday, March 17, 2017.

Help your shoppers finding the pot o’ gold at the end of the rainbow with these seven St. Patrick’s Day marketing ideas.

Prepare for the Green Surge

Prepare ahead of time for St. Patrick’s Day by stocking up on anything and everything green and/or related to Irish culture. Rename any services offered with St. Patrick Day’s monikers. When March rolls around, you’ll be ready to share pictures and descriptions of everything St. Patrick’s Day related that your business has available. Displays of green products or merchandise exclusively from Ireland will play extremely well.  

A Trip to Ireland

Of course, you probably can’t afford to send your clients to Ireland, but that doesn’t mean they can’t feel like they’re already there while they are visiting your business. Decorate for St. Patrick’s Day, play Celtic music, and offer seasonal treats to anyone who comes in.  Mail invitations to past customers and potential leads to join you and your staff on a journey to Ireland that doesn’t require a passport.

Save a Pot o’ Gold Promotion

An easy way to promote a sale during the month of March, tie in promotions with St. Patrick’s Day themes. From lucky savings on items marked with four-leaf clovers to major savings at the end of the rainbow – get creative with how you incorporate St. Patrick’s Day into your marketing efforts.

Host a St. Patrick’s Day Happy Hour

It’s always a good time to enjoy a cocktail and some appetizers, especially when it’s St. Patrick’s Day. Invite clients to a St. Patrick’s Day happy hour complete with Irish whiskey, Guinness, green beer and a sampling of Irish delicacies. This event is the perfect opportunity to re-engage former clients and connect with potential new ones.

Wear Green, Save Green

No coupon necessary! Use social channels and email marketing to let shoppers know that they can save a certain percent on their purchases if they come in wearing green for St. Patrick’s Day. Snap pictures of your customers in green to use on Facebook, Instagram, Twitter, and other digital marketing platforms to encourage more people to come in.  You can also promote the discount by sending on St. Patrick’s Day themed mailers.

Create a Social Media Experience

Use Facebook or Instagram as a platform for a contest where users submit photos of their favorite leprechauns (kids and/or pets decked out in their finest green attire). Anyone who submits a photo can receive a small discount on their next purchase. The photo that gets the most likes can win a gift certificate to your business.

Share St. Patrick’s Day Info

In the days leading up to St. Patrick’s Day, use social media to share Irish recipes, trivia, historical facts, funny pictures, and anything else interesting that relates to this holiday. While you might be skeptical because these social media posts don’t directly promote your business, don’t be. This content will engage users and raise awareness for your brand, thus encouraging clickthroughs and purchases.

February 2, 2017

Certificate Wording for Elementary Teachers and Schools

Filed under: Student Recognition Ideas — PDWriter @ 2:08 pm
certificate-wording-elementary-students-paper-direct

See Jane improve. Watch Sam excel. Then feel free to award each of them a certificate for doing their best in your elementary school classroom.

Certificates of appreciation or achievement can be an ideal way to recognize students for a job well done, whether it’s acing the spelling test, making momentous improvements in their math scores, or even showing compassion, kindness, and a positive attitude throughout the year.

As long as they’re not given out willy-nilly for no real reason, certificates can be useful tools that help motivate students, boost self-esteem, and provide recognition in front of their peers. When given for no apparent reason they can start to lose significance or meaning. You want certificates to help your students feel special when they’ve done something special and because they’ve truly earned it.

Check out what we mean with several examples below, complete with the wording you can use for your awards.

Certificate Wording for Elementary School: Basic Info

Before we dive into the examples, it’s essential to note the basic information that should appear on every certificate. This includes:

  • Name of student receiving the honors
  • Name of teacher, department, or school awarding the honors
  • Reason the student is receiving the award
  • Date and signature

Certificate Wording for Elementary School: Examples

Student of the Week

Congratulations to (name)

for earning Student of the Week honors

in/at (classroom/school)

for his/her (reason).

Certificate of Excellence

This Certificate of Excellence goes to

(name) for his/her outstanding efforts in (subject)

in/at (classroom/school).

Certificate of Achievement

You Did It!

(Name) is receiving this

Certificate of Achievement for

successfully completing (task/project/activity)

in/at (classroom/school).

red certificate paper for your school

Certificate of Improvement

Way to Go!

(Name) gets this certificate for

his/her notable improvement in (subject)

in/at (classroom/school).

Graduation Certificate

Great Job!

This certificate is for

(name), who successfully completed

(grade) at (school name).

pre-printed diploma certificate design

Simple wording works best for elementary school students, and you can simplify some of the examples further by putting the teacher’s name, classroom, or school name at the bottom of the certificate instead of in the middle with the rest of the text.

Lastly, choose bright colors, upload a cheery image or two and your certificates can be ready for action the next time one of your students does something genuinely great.

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