A brochure can help your company or school attract new customers or students, or draw attention to an upcoming event your business is organizing. Your brochure is only as good as the content inside of it. People won’t feel compelled to work with your business or school, or seek you out, if you don’t give them reason to. Remember these five things to include on your brochure:
Compelling Image
Your brochure needs something to grab someone’s attention, and an image is often what does the trick. Choose pictures that give a person a clear idea of what your business, school, clinic, or center is offering. Pick a photo or image that’s clear and good quality.
The Purpose of the Brochure
A brochure shouldn’t present a person with a mystery. They should be able to figure out what its purpose is, and what your company’s or school’s purpose is, right away. Decide what you want from the brochure before you start designing it. For example, are you letting people know about an upcoming event or are you trying to convince people to switch schools pick your school instead? Highlight what makes your business or school stand out from the rest.
Contact Information
Include every possible way to contact your school, clinic, center, or business on the brochure. For example, list your phone number, email address, and street address. Don’t forget to include your social media profile information, such as your Twitter handle or Facebook page. You want to make it as easy as possible for people to reach out to you.
Time and Date
Let people know when the specific event is or when your school or business is open. If you’re strictly online, note that, so that people feel comfortable visiting your website at all hours. Include the year on the brochure or pamphlet, too, if you’re creating one for an upcoming event. You don’t want a person finding your brochure a year later and getting confused.
Call to Action
Put a call to action somewhere in the brochure so that people feel compelled to do something. Examples of a call to action include, “call us today” or “send in the coupon below for a free consultation.” Make the call clear and convey to the reader what will happen if they act.
When designing your brochure, make it as readable as possible, using easy-to-see fonts and big print sizes. Put the most important information, such as date and time of the event, right on the front of the brochure. When in doubt, keep the content short, sweet and to the point.
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