Running a successful hair salon requires a lot more than the ability to know a good haircut from a bad one. Anyone who’s been in the business longer than a week can tell you that marketing plays a huge part in the ability of a salon to remain in business. To help boost your efforts, here are 10 of the most effective hair salon marketing ideas.
Embrace social media. Take advantage by creating a Facebook page for your salon, regularly posting news about price specials and posting photos of your clients’ new do’s.
Offer discounts to Pilates, yoga or dance studios. Many members of these organizations get frequent haircuts and services. Ask the studio owner if you can put up a
flyer or leave business cards. Offer 50% off your first service if they were referred.
Hold contests that leverage your social media presence. Ask your social media followers to share a photo you’ve posted and keep track of who’s participated. In exchange, hold a random drawing from participants for a free service or product.
Run regular discounts on goods and services. Use your social media profiles to let your followers know about them. Posting discount information with a photo helps ensure your post is more likely to be seen.
Participate in fashion shows. This is a great opportunity to show what you can do. Choose a boutique that caters to a similar clientele and work with them to develop seasonal shows.
Offer private parties and include hair or makeup services. This can be quite profitable, especially as word of mouth spreads. You can even let your customers bring their own food and music to make it a completely personal experience.
Reward referrals. Offering discounts or free services to people who bring in other clients can foster a great sense of loyalty among your clientele.
Start a blog and update it regularly. Not sure what to write about? You can blog about fashion, trends, events, new products, and anything else you can think of that’s remotely associated with your business. Blogging is a great way for potential customers to get to know you and your style. It’s also a great way for you to reach new customers.
Carry business cards. Always. Make it a habit to grab your business cards every time you go anyplace – and if the topic of your salon comes up in conversation, pass on the card. Design your very own business card today!
Stay up to date on fashion trends if you don’t want to lose customers. Do research, attend classes, and watch the latest movies and TV shows to stay up to date on what people like – and what they want to look like.
As a bonus tip, use custom stationery for all of your business cards, newsletters, and marketing postcards. Visit Paper Direct today to learn more.