PaperDirect Blog PaperDirect Blog

March 28, 2013

Employee Prizes Under $10 Motivate and Award Great Employees

Filed under: Employee Recognition Ideas — PDWriter @ 7:43 am

Star Key Ring Excellence by PaperDirectIt’s important to recognize your employees and let them know when they’re doing a good job. Employees who only receive negative feedback (or none at all) are more likely to quit and more likely to suffer from low morale, both of which can hurt your business and your chances of success.

You can recognize hard-working staff members with inexpensive employee prizes they’ll really love. PaperDirect is your online super store for employee gifts under $10 that will motivate and reward all in one!

Here are just a few employee prizes under $10 from PaperDirect:Believe Bookmark by PaperDirect

When you order online from PaperDirect, you don’t have to spend a lot of money. Award employees with inexpensive prizes, less than $10!

March 27, 2013

How to Save Time and Money on Your DIY Bridal Shower

Filed under: DIY Invitation Ideas — Tags: — PDWriter @ 7:37 am

Delightful Purple Casual Invitations by PaperDirectSave money by planning ahead, having a budget and getting the right price on everything you need for  a DIY bridal shower that will be the talk of the town. Here’s a handy DIY bridal shower checklist to help you plan the perfect party for the bride-to-be, which is probably you!

Checklist for 3 Months Prior to Bridal Shower

  • Decide if the shower is going to be all female or co-ed
  • Set the date and choose venue
  • Create the guest list
  • Choose DIY bridal shower invitations from PaperDirect

Checklist for 2 Months Prior to Bridal Shower

  • Send a save-the-date to VIP guests such as the bride’s mother or parents, best friend and maid of honor.
  • Call guests who are traveling far and give them a reminder; help with travel plans, if necessary.
  • Establish the budget
  • Finalize decisions about any flowers, menu, table lines, favors, music, activities, etc.
  • Compile addresses for the guest list.Optimistic Casual Invitations by PaperDirect
  • Make a to-do list and assign tasks to your helpers.

 Checklist for 1 Month Prior to Bridal Shower

  • Fill out and address invitations and mail them
  • Order bridal shower favors, decorations and other party needs from PaperDirect
  • Call and confirm any foods/beverages guests need to bring

Checklist for 2 Weeks Prior to Bridal Shower

  • Place flower order
  • Make a shopping list for food and beverages
  • Buy liquor

Checklist for 1 Week Prior to Bridal Shower

  • Confirm reservations with venue
  • Confirm all orders and deliveries
  • Confirm RSVPs
  • Prepare bridal shower favors
  • Prepare shower games

Devotion Casual Invitations by PaperDirectChecklist for 1 Day Before Bridal Shower

  •  Prepare any menu items that can be made in advance
  • Set up any equipment and tables, hang decorations and place party favors out
  • Confirm last-minute details with bridesmaids
  • Run any last-minute errands

Remember that shopping online at PaperDirect saves time and money when it come to DIY weddings and bridal showers!

 

March 25, 2013

Business Cards Do’s and Don’ts

Filed under: Designing Your Business Communication — Tags: , — PDWriter @ 2:27 pm

Ambassador Business Cards by PaperDirectAs Forbes puts it, the business card can be the “entrepreneur’s best friend.” Business cards represent an inexpensive, yet powerful, marketing tool that puts your information out into the world — and into the hands of potential customers, employers, business partners, and other movers shakers in your network.

That is, when it’s done right.

When it’s done wrong, well… the entrepreneur’s BFF can turn into his worst enemy. OK, that might be a bit dramatic, but think of it this way: Often your business card represents your first — or maybe your only — chance to make a good and lasting impression. So, although no one wants a boring business card, the alternative may be even worse. Who knew these little pieces of paper were so important?

These “do’s and dont’s” will help you get your business cards just right.

Business Card DO’s

Your card should include your essential information, such as:

  • Full nameRoyal Business Cards by PaperDirect
  • Title
  • Business Name
  • Email
  • Phone Number/s
  • Website or online portfolio
  • Physical Address

Additionally, follow these tips for business card DO’s:

  • Whatever a potential client, employer or networker would need to get in touch with you should be on your card.
  • Keep your card design simple. Left align tends to look less cluttered and is easier to read than center or right-aligned designs. Pick a simple, classic font and stick to it; at most, use two complementary fonts.
  • Use color, but keep the palette to three or — at most — four tones that work well together. Choose darker colors as they’re easier to read and use larger font sizes because, again, they’re easier to read.
  • Include your business logo and other branded materials. Your business cards should match the look and tone of your company’s website, storefront and other marketing formats.
  • Tailor your business cards’ overall look and theme to your industry. In banking or law? Choose a conservative, dignified theme. In design, art or fashion? Choose a theme that reflects your innovative style.
  • Finally, use high-quality cardstock and a professional printer to create your cards. After all, they represent you and your business!

Business Card DONT’S

Metro Style Business Cards by PaperDirectWhile including your essential contact info is essential, avoid including too much information. After all, this isn’t your resume or your portfolio, so you don’t need to list all of your skills and experience. Packing your card full will also make them appear cluttered and unprofessional.

Stick with your company’s established branding. You want a cohesive, memorable look, and using too many different colors, fonts or themed elements just distracts from the overall message.

Similarly, avoid using generic clip art on your cards. It looks cheap and unprofessional.

Finally, avoid using untraditional materials, such as chocolate or soap. Yes, it’s cute and creative, but once it’s all used up, so is your message — and your contact info.

For professional, custom designed business cards that will create a lasting positive impression, browse the huge selection at Paper Direct!

March 20, 2013

Grammar, Punctuation and Syntax Rules for Writing

Filed under: Marketing & Sales Promotion Techniques — PDWriter @ 7:52 am

Whether you’re doing professional writing or just everyday emailing at work, you should ensure your writing is free of errors and looks and sounds intelligent. To ensure all your correspondence are grammatically correct and well-written, PaperDirect has provided grammar, punctuation and Syntax rules for professional and everyday writing. Let’s first take a look at the most common grammar mistakes that people make in everyday and professional writing.

Grammar Rules for Writing

Here, you will find a list of commonly misused words.

Who and whom: Use of “who” and “whom” depends on whether you are referring to the subject or object of a sentence. Substitute “who” for pronouns “he” and “she” and substitute “whom” for objective pronouns “him” or “her.”

Which and that: “That” is a restrictive pronoun and is used to refer to a specific noun whereas “which” allows qualifiers that may not be essential. Here are two examples of “which” and “that” being used correctly.

“I don’t eat fruits and vegetables that are not organic.”

“I recommend you start eating organic produce, which is available in most grocery stores.”

Lay and lie: You lay a pencil on the table but you lie down. To tell a falsity is to lie.

Continual and continuous: Continual means that something is always occurring but there are lapses; continuous means there are no lapses. Loud music from your neighbors would be continual; the second hand on the clock moves continuously.

May and might: May implies a possibility; might implies more uncertainty than might.

Father and further: Farther is used only when the distance can actually be measured; further is used for abstract lengths that can’t be measured. “How much farther must we drive to get to California?” “I refuse to explore this topic further as it’s very confusing.”

Since and because: Since only refers to time and because refers to causation: “Since I quit smoking, I feel much better.” “Because I quit smoking, I hope to enjoy a longer, healthier life.”

Disinterested and uninterested: These two words are not synonymous as most people think. Disinterested means you are impartial while uninterested means you don’t care about the topic at hand.

Bring and take: Bring is used for items brought toward you and take is used for items taken away from you.

Punctuation Rules for Writing

Here are some helpful punctuation rules that will help you with professional and everyday writing:

The comma splice is the most common mistake in all everyday and professional writing. A comma splice occurs when two sentences are joined with a comma but should be separated with a period. An example:

Let’s go to the store, we can pick up the kids on the way back.

It should be:

Let’s go to the store, and we can pick up the kids on the way back. Or,

Let’s go to the store. We can pick up the kids on the way back.

A run-on sentence is also a common punctuation mistake. This occurs when two sentences are joined with no punctuation like this:

Let’s go to the store we can pick up the kids on the way back.

A sentence fragment is another common punctuation mistake in everyday and professional writing. A sentence fragment is any non-complete sentence such as “On the way home” or “Before the game” or “If I wanted,” so these fragments must be joined with other words to make a complete sentence.

Syntax Rules for Writing

Here are some of the most common syntax mistakes people make in everyday and professional writing.

Lack of noun/pronoun agreement is the MOST COMMON mistake made in all types of writing. If you write the following, you have made this error:

If you are buying your professor a gift, you should get them something they can really use.

Professor is singular and you have the plural pronoun “them” and then “they” referring back to the “Professor.” This is an example of a noun and pronoun disagreeing. The preferred usage is

If you are buying your professor a gift, you should buy him something he can really use.

Ending sentences with a preposition is a common syntax error in all types of writing:

Avoid:

Who are you going with? Can we do that after? How are moving those documents around?

Corporations are not “they” but “it.”

“Coca-Cola has pulled all of its advertising” not “Coca-Cola has pulled all of their advertising.”

For all your professional writing needs, be sure to order high quality plain paper from PaperDirect online.

 

March 13, 2013

5 Kids’ Events That Still Require Mailed Invitations

Filed under: Designing Your Invitation — PDWriter @ 7:10 am

Sweet Sensation Casual Invitations by PaperDirectIn this era of Facebook invites and email e-cards, it’s hard to know what events still need paper invitations. For a casual get-together, sure, online invites will work. However, we have compiled a list of 5 events in your child’s life that are too important to leave to the online design of invitations.

  1. Bar Mitzvah/ Bat Mitzvah– In the Jewish culture, this event marks a huge moment in a child’s life – where they make the transition from being a boy or girl into a man or woman. Generally, you will invite all your family and friends to attend this event months in advance. Most Bar/Bat Mitzah’s have a theme – which should be matched on the invitations.
  2. First Communion This is such an important religious ceremony for Catholic children – all family and friends should be there to witness this milestone in a child’s life. Definitely not a Facebook Invite appropriate event – it must be an elegant invitation.
  3. Sweet 16 Birthday Party– A 16th birthday marks a turning point in your child’s life (and your life) – they can finally drive themselves to soccer practice. If you’re planning on having a big blowout for their birthday, you’ll want to make it extra special by sending out invitations. These invites can be fun or elegant, depending on the style/theme of the party – get your 16 year old involved!
  4. Baptisms– Having friends and family around to celebrate in the baptism of your child is a joy that is cherished in life. Make sure you make this event extra special by getting sophisticated Baptism invitations for this occasion.Filigree Stripes Pocket Invitations by PaperDirect
  5. Graduation–This one is somewhat of a no-brainer. When your child (who is not so young anymore) is graduating from high school, you’ll want to make sure you are doing anything you can to make this day as memorable as possible. Sending out invites to a graduation celebration will show your son/daughter that you are really proud of them and want to share this day with friends and family.

From elegant, sophisticated invitations to birthday theme invites, PaperDirect has it all. Make sure you have the perfect invitation to add to the scrapbook album for each event!

March 11, 2013

Spring’s Almost Here– What’s Your Outdoor Marketing Plan?

Filed under: Marketing & Sales Promotion Techniques — Tags: — PDWriter @ 7:31 am

Spring Sale Vinyl Banners by PaperDirectWith warm weather and longer days right around the corner, you should be thinking about ways to market your business outdoors as more and more people will be out and about enjoying their freedom from the cold, harsh winter weather. Spring is prime time to get your marketing creative juices flowing and utilize outdoor marketing strategies to reach a lot of people quickly and inexpensively. There are a number of ways you can market your business outdoors without spending a lot of money, taking up a lot of time and using a lot of man (or woman) power. Let’s take a look at some outdoor marketing strategies that really work.

Billboards

According to marketing experts, when it comes to outdoor advertising, the average person has an attention span of approximately eight seconds, so one of the most important things for outdoor advertising is that it must be eye-catching, simple to read and easy to understand. Even in this age of burgeoning technology, the good ole’ billboard is still one of the most effective outdoor advertising tools because of the its vast and consistent exposure, repetition of message to those who see it (for instance, while commuting to work) and for its cost-effectiveness. Despite the number of advertising media, mainly online, billboards are still capturing the attention of passersby.

Strategically placed billboards will attract a diverse population of potential customers/clients. In order to be most effective, billboards should contain vibrant, interesting images; your business name; logo, if possible; colors and signs that will attract the attention of those who see it.

Car Magnets and Vinyl Wraps

Car advertising has become very popular, and if you have a company car or truck, you can use this effective form of outdoor advertising to attract new customers. As you’ve probably seen, some companies choose to wrap their entire vehicles with advertising, while others keep it a bit more subtle and simple by placing the company information, logo and slogan on the sides or rear only of the vehicle, along with the website URL, of course. Keep the information short and sweet, as you don’t want people reading so much on your car advertisement that they cause car accidents all around you. Car wraps are perfect for food delivery, maintenance and moving companies.

Public Transit Marketing

Bus and rail advertisements are ideal for local businesses close to where these modes of transit travel. Bus shelter and rail station advertisements really work because of the repetition–the same people, usually, see the same ads every day they take public transportation. By seeing the ads over and over, the name of the business will stick with the potential customer. Keep in mind that public transportation shelters and stations in metropolitan areas also see a lot of tourists and businesspeople traveling in and out of the area; these groups make another demographic you can reach with your bus/rail advertisements.Tulip Garden Vinyl Banners by PaperDirect

Outdoor Signs, Banners

Advertising your business with outdoor signs may seem like an obvious choice, but you’d be surprised at how many owners don’t have large, easy-to-read signs on the outer exterior of their buildings. Attractive, clear signs with clever slogans or buying incentives can be seen by prospective customers any time day and night. You can make your own outdoor signs or hire a professional artist or sign builder.

If you do hire an expert, be sure to shop around so you don’t spend too much, and always ask for samples of his/her work and check references. If the artist or sign builder is not willing to give you names of previous clients he’s served, then that is a big red flag to continue your search.

Printed, flexible custom banners are very effective outdoor advertising tools and fairly inexpensive. Banners are most often used to advertise sale items and are usually placed at the entrance to a business. Banners can be easily rolled up and transported to other locations and are perfect for hanging on outdoor walls, fences and posts.

Daisy Flowers Border Papers by PaperDirectFliers

If you don’t mind pounding the pavement to hand out custom designed fliers to passersby, they are a great way to reach a lot of people quickly and inexpensively. You can have hundreds or thousands of fliers printed, and they’re the perfect outdoor marketing tool to reach a very specific geographic target. If you have just opened up a pizzeria, standing right around the block or right in front of the restaurant with a flier announcing your grand opening or offering a coupon is a fantastic way to get that foot traffic to walk right into your new pizza parlor.

In nice weather, keep your restaurant doors open (if it’s not a health code violation) to allow that delicious aroma of tomatoes, garlic and pepperoni hit the streets to entice people on foot to come in for a slice.

PaperDirect has thousands of flier designs to choose from, so we’re sure you’ll find one you really love. We will design it especially for your business and print out as many as you need. If you run out, simply order online or give us a call!

 

 

March 8, 2013

Creative Invitations for Your March Madness Party

Filed under: Seasonal & Special Events Ideas — Tags: — PDWriter @ 8:32 am

 	 Jumpshot Casual Invitations by PaperDirectThe frenzy of March Madness is here, and there’s no better way to get your friends together than a basketball-themed party. You’ll want your guests to get excited about your party as soon as they receive their March Madness invitations, so you need to make sure that they truly capture the essence of the game. Take a look at these creative DIY party invitation ideas for inspiration.

March Madness Jersey Basketball

Draw a jersey onto cardstock to make a template the size you want the invites to be. Place your template onto folded cardstock and trace, making sure that the top shoulders of the jersey meet the folded seam, and then cut along the lines. Add a team name on the front, player number on the back, and appropriate colors before personalizing inside. You can even send guests invitations personalized for their favorite team or player.

March Madness Ticket InvitationSolid Color Tear Off Tickets by PaperDirect

Make the main event March Madness with a ticket-style invitation. Work up a mock copy of your favorite team’s ticket, and fill in the party details in the same layout that you would see on an official entry pass. Make everyone feel like a VIP by laminating the tickets and attaching a lanyard so the guests can wear them at the party.

Basketball Theme Invitations

Cut out a perfect circle with folded cardstock, making sure to leave about one inch of the top of the ball connected at the fold. Use paint, markers, or crayons to bring your basketball to life.

Basketball Card Invites

Turn simple cardstock into a masterpiece quickly by gluing basketball trading cards to the exterior. Announce your projections of success by using your favorite team, or make your guests feel special by including their favorite team or player’s card.

Nothing But Net Vinyl Banners by PaperDirectBe sure to include any details about the festivities within your invites that you want your guests to know such as any items you would like them bring, any dress requests, and be sure to include a map to your event location and contact number.

Not feeling especially creative or short on time? Choose from several creative basketball themed invitations from PaperDirect. We can help you personalize your invitations, create customized party banners, and much more to ensure that your March Madness party is a slam dunk.

March 6, 2013

Decorate Outdoors for a St. Pat’s Family Gathering

Filed under: Seasonal & Special Events Ideas — Tags: — PDWriter @ 2:28 pm

Sweet Shamrock Border Papers As a fantastic opportunity to gather family and friends, St. Patrick’s Day is the perfect time to fire up the grill and hold an outdoor party to welcome the warmer weather of spring. Throwing the ultimate St. Patrick’s Day party can be loads of fun, but the planning stages may seem a little overwhelming for the uninitiated host, especially those on a budget. These decorating tips will ensure that your St. Pat’s Day invitation recipients are engaged from the moment of their arrival.

Get the Outdoors Even Greener with St. Patrick’s Day Decorations

Green or decorated, streamers, matching plates, napkins, and festive cups are a given. However, you can save some money by creating most of your St. Pat’s outdoor decor yourself with a few additional items from the party or craft store.

Shamrock Pizzaz PostcardsShamrocks: Use green poster board to cut out various shapes of clovers, and don’t forget to include a few lucky four-leaf clovers. Punch a hole into the top to allow for hanging from the trees, patio, or fencing outdoors, and save a few to adorn indoor areas that guests will be using.

Streamers Leading to Pots of Gold: Get creative, and use rainbow hues to create twisted streamers draping across trees and indoor areas. Attach a pot of gold cut out on each end to give the leprechaun something to chase.

Centerpieces: Start hitting garage sales or secondhand stores early for green vases or containers, and pick up some white carnations. Place the carnations in water with a good dose of green food coloring to make the flower’s tips green, and then place into the vases Green Clover Vinyl Banners by PaperDirectjust before the party.

Banners: Let everyone know where the party’s at or dress up your outdoor family gathering with a festive St. Patrick’s Day banner or two. Customize your theme and wording on a heavy-duty, weatherproof banner from PaperDirect that you can use year after year.

St. Patrick’s Day Game Ideas

Keep the fun rolling with some fun family games perfect for outdoor enjoyment. One favorite resembles Tag, called “Catch the Leprechaun.” A chosen player puts on a leprechaun hat and is chased until caught. Whoever succeeds first puts on the hat and becomes “it.” Another idea is to place chocolate gold coins, shamrocks, and other goodies around the house and hold a scavenger hunt. Divide into teams to keep the search competitive and fun for all.

Whether you are looking for creative invitations, banners, stationery, or other great outdoor decorating ideas for your St. Pat’s party, you can count on PaperDirect for fast service and top-quality products at affordable prices.

March 4, 2013

St. Patrick’s Day Traditions and Fun Facts

Filed under: Seasonal & Special Events Ideas — PDWriter @ 10:30 am

Shamrock Pizzaz Border Papers by PaperDirectFrom green beer to clovers to parades, the traditional Irish celebration of St. Patrick’s Day has been a fixture in the U.S. since the late 1700s.

But there’s a lot more to it than Guinness and folk dancing. The holiday’s namesake, St. Patrick, was born in Roman-controlled Briton in the 5th century. As a teen, slavers kidnapped him to Ireland. He managed to escape, but then returned to the Emerald Isle, bringing Christianity with him – and converting the local Druids along the way.

After his death on (you guessed it) March 17, legends surrounding St. Patrick grew, becoming ingrained into the celebration that bears his name.

Lucky Clover 	 Shamrock Harlequin Postcards by PaperDirect

Ever wondered why St. Patrick’s Day is associated with shamrocks? Legend has it that the saint used the clover, a native Irish plant with three leaves connected by one stalk, to represent the concept of the Holy Trinity to non-believers.

Today, perhaps no other symbol brings the holiday to mind quite like the shamrock. There’s no better way to dress up party invites, stationery or even post-it notes than with a touch o’ the lucky green clover!

Kissing the Blarney Stone

Another symbol of St. Patrick’s Day, the Blarney Stone, isn’t directly related to the saint himself. Rather, the legend involves a castle in the village of Blarney, just northwest of Cork, and an old woman with magical powers who was saved from drowning by an Irish king.

To thank the king for saving her life, the old woman granted him the power of persuasive speech – if only he would lean over and kiss a stone on top of the castle.

Today, tourists come from around the world to kiss the Blarney Stone – and the best day of the year to do it? March 17, of course!

Lucky Leprechaun Postcards  by PaperDirectParades

For most of the U.S., St. Patrick’s Day means parades. From New York to Boston, Chicago to Dublin – Ohio, that is – St. Patty’s parades fill the streets with floats, bands, bagpipers dancers and leprechauns, all dressed in the brightest of emerald greens.

Speaking of green, what’s that “wear it or get pinched” thing all about? Apparently, leprechauns – who are know for their mischievous nature and their love of tripping, kicking and otherwise bothering unsuspecting humans – can’t see the color green, rendering anyone wearing the color safe from unwanted leprechaun attention.

If you forget to wear green, a pinch will remind you to armor yourself in emerald to guard yourself against leprechaun mischief. However, with all the celebrating going on around the country on March 17th, green might just be impossible to forget!

Powered by WordPress