Short & Sweet Thanksgiving Message Templates

Seasonal & Special Events Ideas

Thanksgiving Turkey

While Thanksgiving may be a notorious day for turkey and pumpkin pie, it’s definitely not a notorious holiday for marketing. Companies are quick to send out cards celebrating Christmas, Valentine’s and even their customers or clients’ birthdays, yet Thanksgiving cards are an oft-forgotten batch. In fact, they’re nearly in last place when it comes to greeting card sales in general. The…

Prepping for Holiday Season Employee Recognition

Christmas & Holiday Party Tips

Holiday Season Employee Recognition

Sure, the weather is still warm and sunny but before you know it, the holiday season will be here in all of its winter wonderland glory. As a business owner, you have a million things to organize for the holiday season, from client gifts to end-of-year accounting tasks. With your yuletide to-do list longer than Santa’s, prepping for holiday season…

Enter PaperDirect’s Fall Paper Giveaway!

Helpful Resources

Attention shoppers! We’ve got a fall paper giveaway starting today, celebrating the arrival of fall and the wonderful promotions your business or school can do with colorful paper. The contest runs from Now- September 30, 2016, and the winner receives $50 credit towards any fall paper purchase. Here’s a quick preview of the fun products to choose from. How to Enter Go…

6 Business Banner Ideas to Increase Foot Traffic

Designing Your Business Communication

sale business banner

Has foot traffic dropped off for your business? Trying to engage new customers to shop with your company? Banners are a great way to increase foot traffic to your business but unless you know what to say, the effort might be wasted. Use these business banner ideas to inspire your next marketing campaign to reach new customers and re-engage existing…

Buying Local=Buying Better (Free Image Download)

Helpful Resources

Buy local, but better print

Even in this age of one-click shopping from basically anywhere in the world, there’s a satisfaction that can’t be matched from buying local. That satisfaction applies to both local shoppers and local business owners, and you can encourage the practice with a Free Image Download (LINK) to print out and hang in your storefront window. Just in case you need…

How to Welcome Teachers to the 2016 School Year

Recognition & Motivation Ideas

muffins for back to school

Have you noticed? As soon as the 4th of July is over, stores replace all of their red, white, and blue merchandise with back to school products. While it seems like the dog days of summer now, the 2016-2017 academic school year is just around the corner. Before you know it, students and teachers will be heading back into their…

Why Working on Teams is Crucial for Small Businesses

Recognition & Motivation Ideas

Rowing Team work

“Entrepreneurship isn’t a singular job,” Jayson Demers, founder and CEO of AudienceBloom, wrote in a recent Entrepreneur article. “It’s actually better seen (and thought of) as an amalgamation of different jobs. You oversee a number of different departments as your organization grows, and you take care of duties ranging from the very large (securing venture funding) to the very small…

Planning Back to School Sales for the Small Business

Seasonal & Special Events Ideas

Back to School Sale

The back to school frenzy can be awesome for business, even if you don’t sell school supplies, children’s clothing or other items directly related to the upcoming school year. Companies of any sort can boost customers, revenue and their overall bottom line with a number of creative back to school sale ideas. Last Chance Sales Back to school season can…

How Small Businesses Can Collect More Email Addresses

Business Marketing Ideas Helpful Resources

capture Email addresses

Email is one of the most cost-effective ways to connect with customers directly and build brand loyalty. So how do you go about collecting more email addresses? There are a lot of options available to you, using in-person and traditional forms of marketing (offline) and gathering emails electronically (online). Catch our first post in this mini-series here. It’ll teach you…

Email Best Practices for Small Businesses

Helpful Resources Online Marketing Ideas

email marketing for small business

This is the first in our two-part series about using email for your small business. Email is a flexible, low-cost way to engage your customers. Unfortunately, that’s also the reason your customers are inundated with emails every day. Some emails go directly into a spam folder, while others just pile up unread in an inbox, destined for the trash bin….