8 Things Every Business Should Know about the Online Marketing World

Marketing is invaluable in reaching a target audience and generating positive word of mouth. In addition to traditional offline paper marketing materials like business cards and flyers, businesses should be covered in the virtual world as well. Here are eight key things every business should know about online marketing:

1. Websites are wonderful

Foundational to your online marketing campaign is your website. Make sure it has a clean, organized, modern and appealing design.

2. SEO considerations

You can have the best website on the planet but if you aren’t getting traffic, no one will see it. SEO refers to “search engine optimization” so that you come up high in the search engines. Identify the top keywords your customers use to search for your product or service and use them naturally throughout your website text.

3. Blog it out

Another SEO tip to give your site a higher ranking with the search engines is to regularly add or update content. One of the best ways to do this is with a blog. Provide useful tips, articles and news items to draw readers to your site and keep them coming back.

4. An e-newsletter 

Make it a habit to collect the email addresses of your customers so that you can send out a regular newsletter one or twice per month.

5. Be social

facebook

twitter

Social media is another great way to connect with your ideal customer base. Sign up for a business Facebook and/or Twitter account and post daily updates.

6. Get LinkedIn

linkedinA LinkedIn account is the top B2B social media interface, and you should take the time to make a profile here as well. It’s a great way to connect with vendors and new employees as well as see what your peers and competitors are up to.

7. Multimedia marketing 

pinterestyoutube_logoThe internet isn’t just about text and links; it’s easier than ever to share photos, audios and videos around the web. Consider branching out to Pinterest and YouTube accounts to help promote your business.

8. Go mobile

Many internet users have broken away from the desktop and laptop, primarily using their smartphones and tablets to browse the ‘net. Make sure all of your content has appeal on smaller screens as well.

The internet offers more marketing opportunities than ever before, so be sure you’re making the most of it. Make use of these eight things every business should know, and rely on PaperDirect for all of your printed marketing material needs.

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10 Simple Ways to Cheer up Your Staff

Stacked Stars Certificates by PaperDirectAccording to BusinessWeek, the happier the worker, the more productive they become. Therefore, as an employer, you will likely appreciate the 10 ways to cheer up staff listed below:

Acknowledge Accomplishments

Sometimes, all it takes to lift someone’s spirits is a simply thank you, or acknowledgment of the hard work that they do. You can accomplish this by saying it person-to-person, or you can write a thank you note.

Create a certificate or award

Have a mini award ceremony and award an employee who has worked overtime or went above and beyond with a certificate. Choose one of the many options on Paper Direct.

Give bonuses

Awards and thank you notes are great, but if your company can afford it, offering dedicated employees bonuses is an even more effective way to increase morale.

Consider a raise

Today, the cost of virtually everything is increasing. Therefore, if you can, raising an employee’s income is a great way to increase their happiness.

Offer extra vacation days

If your budget does not allow for an increase in income, offer more vacation days as a way to show your employees you appreciate all their hard work.

Fix up your office

Make the office a place that is positive for employees. For example, add some comfy couches, a TV to the break room, or offering free drinks and snacks are all great ways to improve employee morale.

Listen

Many times, your employees will have a good idea for how to accomplish any given task, sometimes, even better than your idea. Therefore, listen to your employee and recognize a good idea when you hear it, and be sure to give them the credit.

Have fun, and encourage them to have fun

Ever so often, have a goof-off day. Allow your employees to wear shorts and sandals, and encourage them to play some games for a few hours, such as darts or even go disc golfing as a group.

Fire a problem-maker

It is your job as the boss to cut the dead-weight and fire an employee who is not doing their job adequately, or at the very least give them a warning. Cutting out the unproductive person and replacing them with someone who will pull their weight will help those employees who work hard each and every day.

Be aware

Contempo Modern Certificates by PaperDirect

Finally, be aware of the moral levels in your office. After all, if you never gauge youremployees moral levels, you can never seek to improve working conditions and overall employee happiness.

Follow the 10 tips listed above to raise your employees’ moral and in turn make your workplace more productive.

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5 Ways to Boost your Productivity before the Holidays

Christmas The excitement and stress that surrounds the holidays, combined with the shorter days, can become problematic for you as a business owner when it comes to productivity.

It is a challenge–but not impossible–to keep your employees motivated, while in the midst of family visits and numerous functions and while they are dealing with the stress that comes from providing gifts for numerous people.

Read below for five tips to help you create a more productive work environment, even during the holiday season:

Set Manageable Goals:

During the holidays, you need to reduce your overall expectations in regards to production. After all, with all the distractions, stress and events surrounding the holidays, your employees just aren’t going to be as productive. However, you can still expect–and encourage–productivity, just not at the levels that you can demand during other times of the year. Remember, setting a realistic goal in regards to productivity will make your life and your employees’ lives less stressful.

Communicate:

businessmenAfter you determine what you are productivity goals are for your business during the holidays, you need to share these goals and communicate what you expect to your employees. Often times, employers neglect to communicate with their employees, and this rift reduces the amount of production that would have been possible if they would have simply communicated what they expected beforehand.

Offer Rewards as Motivation:

rewardAbove, you read about how hard it is for employees and employers alike to be as productive during the holidays. However, you can still create a way to motivate your employees to do their very best during this time through rewards. This could include awarding a top seller, or recognizing those that miss the least amount of work. You can reward them financially, which will really grab their attention during the holidays, and you can also give them a personalized certificate to go along with their compensation, which will be something they can keep for years to come.

Have a Good Attitude Yourself:

open160Don’t be a scrooge and act like the holidays don’t exist, just because you want to continue to be productive. Instead, create holiday celebrations at work and encourage the holiday spirit in your office throughout this time of year. This will have a positive effect on your employees’ attitude and encourage them to work harder in between celebrations.

Offer Time Off, be Flexible:

man76When it’s possible, give your employees time off to be with their families and to enjoy the holiday celebrations. When you work with them in regards to time off during this crazy time of year, they will be more likely to work hard for you and produce more in the process.

For all your office communication and motivational needs, visit PaperDirect.

[photo via] [Images via]

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Cute & Lighthearted Songs for your Wedding

Cute & Lighthearted Songs for your Wedding

While romantic, heartfelt love songs certainly have their time and place, some couples want to take a more lighthearted approach to their weddings songs and first dance.

If that’s you, browse this playlist and find a simple wedding song that can become a romantic favorite over the next years together. 

Songs:

Nothin about Love Makes Sense – LeAnn Rimes

Just the Way You Are – Bruno Mars

Home – Edward Sharpe & Magnetic Zeros

You and I – Ingrid Michaelson

1,2,3,4 – Plain White T’s

I’m Yours – Jason Mraz

Lucky – Jason Mraz & Colbie Cailat

Would You go with Me – Josh Turner

Ours – Taylor Swift

I Do – Colbie Caillet

Everything – Michael Buble

Wildfire – John Mayer

Your Song – Ellie Goulding

Marry you – Bruno Mars

Do you have an amazing wedding song you’d like to share? Comment below! 

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The Do’s and Don’ts of an Unforgettable Office Party

17It’s almost that time of year again. You know the one. Office party time!

Office parties can be a great way to show employees appreciation and give them a chance to relax and socialize. And it’s not just fun for employees; it has real workplace benefits like idea sharing, morale building and turnover reduction.

However, it’s important to structure office parties so that they’re fun but still retain a professional atmosphere. Here are a few do’s and don’ts when planning your next office party.

Don't

Put pressure on employees to attend

Let’s face it. Some people just don’t enjoy parties. Others may feel strongly that they want to keep their work and private lives separate. Respect their choices and feelings, and emphasize that party attendance is entirely voluntary.

 

Skimp on the refreshments

Make sure you have plenty of food and beverages on hand for the number of guests expected.

refreshments

Nothing will kill a party faster than an empty hors d’oeuvre tray. If you don’t have a budget for a big spread, there’s nothing wrong with a potluck. But make sure you provide the basics so that employees aren’t doing all the work.

 

Talk shop all night

Because of the relaxed setting, office parties can generate great ideas and innovations, and that certainly shouldn’t be discouraged. But try to remind employees to have fun and keep the festivities as un-worklike as possible.

 

Let things get out of hand

There’s a fine line between encouraging employees to have fun and letting things go too far. Keep an eye on the festivities and immediately address any behavior that is disruptive or making others uncomfortable.

If this becomes necessary, handle the situation in a calm, professional, respectful manner.

Do

Distribute a formal invitation

Although email invitations are nice, there’s nothing like receiving an actual printed invite. A formal invitation lends an immediate air of class to the event and shows employees how much they are valued.

Allow employees to bring guests

Guests help employees feel more comfortable and make the function seem less work-like.

Plus, guests let co-workers see what each other’s lives are like outside of the office setting. Feel free to put a limit on the number of guests they can bring, but definitely encourage them.

Pick a theme

Christmas TreeSure, holidays parties may seem to have their own built-in theme. But what about going the extra step and hosting a “Ugly Christmas Sweater” party or “Zombie Halloween Party”?

Themes add a little extra levity and creativity, and they’re great ice breakers and conversation starters.

Specify a dress code

If you decide against the theme idea, make sure that a dress code is specified in the invitation. This sets the tone for the party and takes pressure off employees by letting them know what to expect.

With a little thought and planning, your office party will be an event employees with appreciate and talk about for years to come!

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5 Fun and Effective Ways to Promote Your Pumpkin Patch

Pumpkin Parade by PaperDirectAutumn is just around the corner and with it comes crisp days, falling leaves and of course, Halloween!

As a pumpkin patch owner, your marketing window is short. Start advertising too soon and customers might forget by the time they’re ready to buy. Too late and they may visit a competitor.

Plus, like most small business owners, your hands are already full. So effective, cost-efficient and low-stress advertising is a must.

Luckily, with a little planning and a few simple and fun marketing strategies, your patch will be the one everyone flocks to!

1. Reach out to moms’ groups, schools and daycares.

Contacting groups that cater to kids is a smart use of your marketing dollars. Create impactful but inexpensive flyers using festive seasonal papers with matching envelopes. Or opt for colorful postcards in oranges and yellows.

Be sure to handwrite the addresses and use a real stamp; these methods have been shown to increase both open and response rates.

2. Host family-friendly weekend events.

What mom or dad isn’t looking for a low-cost, wholesome activity to keep the kiddos entertained? In addition to increasing sales, these events will garner you the everlasting gratitude of frazzled parents everywhere.

Depending on your budget, make it as large or small as you like. Sack races, bobbing for apples, a bounce house and face painting are always big crowd pleasers. And don’t forget the hot cider!

3. Partner with a nonprofit.

Most nonprofits are eager to team up with local businesses to raise much-needed funds. Consider hosting a “Pumpkins for Charity” day and donate a portion of the proceeds to your favorite nonprofit.

Organizations that assist children and/or families are logical choices. With their help, you’ll reach more people than you would alone, and at the same time, create buzz and goodwill within your community.

4. Sponsor a pumpkin carving or painting contest.

Again, partnering with another organization will help cut costs and expand your reach.

Approach a local grocery store or keep an eye out for fall festivals in your area. Provide supplies and allow individuals to enter for the cost of a pumpkin. And bystanders will appreciate coupons and flyers.

5. Promote with big, colorful vinyl banners.

Whether you’re advertising an event or just driving passers-by to your patch, fall banners are the way to go. Scout out a few choice spots around town to display your banners. For added impact, come up with creative ways to hang them.

For example, hay bales or scarecrows are a sure-fire way to attract even more attention.

PaperDirect has a bounty of seasonal papers and banners that can help you carve out a tidy profit this fall! Come see them all at PaperDirect.com.

 

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How to Create Your Guest List for Your Wedding

Before a bride can send out her beautiful invitations that provide meticulous details about her wedding day, she needs to narrow down her guest list.

It can be difficult to choose the most important family members and friends that have shared a role in the lives of both the bride and groom, and the task can quickly become overwhelming.

These tips for how to create a guest list will help any couple while planning their wedding.

How to Create Your Guest List for Your Wedding

Master List

Create a master list of all the people you would potentially like to invite to your ceremony and reception.

This will give you an idea of how many people you may want to invite, but also help you begin to narrow down if your list is too long.

It’s important to be fair about inviting guests — not only do you and your future spouse have people to invite, but both sets of in-laws also will have guests that they want to include as well.

Break into Groups

Separate the guest list into various groups including immediate family, extended family, friends and co-workers. Begin to filter through each list in order to determine who should make the final cut. Again, it is important to be fair and to set a consistent number that each person has to stick to when it comes to inviting guests.

B-List

Create a “B-List” in order to send out additional invites as you receive declines from the original guest list. You may want to place extra friends and co-workers on this B-list in the event that some relatives and close friends cannot attend the wedding.

Be Consistent

Set a standard for who will be cut from the list, and be consistent between all parties who are hoping to invite people to the wedding. For instance, some couples set a rule that all guests must be at least 18 years old in order to be invited.

Creating the guest list can be one of the most chaotic parts of wedding planning, and it honestly should be one of the first tasks that the couple checks off of their to-do list. When a guest list is determined and set well in advance of the wedding, the bride and groom will be able to easily and accurately plan for every other part of the big day. For more information on wedding guest lists and to see options for stunning invitations, check out PaperDirect today.

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Team Building: Thinking Outside the Box

Teamwork Poster by PaperDirectThese days, the words “team building” is more likely to elicit groans than excitement from employees.

Many times what spring to mind are silly games or trust exercises. Plus, it can mean rearranging deadlines and interrupting already packed work schedules.

However, when done right, team building can be a powerful tool to improve morale, create camaraderie and increase productivity.

When developing a team-building program, ask yourself what the ultimate goal is. Is it to strengthen the bond between coworkers? To encourage creativity or spark new ideas? To work on a company problem or issue? Focusing on the goal will help determine which exercises or activities will best accomplish it.

Next, ensure that you provide a safe environment. It’s okay to ask participants to step a bit outside their comfort zone. But if an employee is terrified of heights, for instance, group bungee jumping can be hugely counterproductive.

Finally, try to think outside the box and escape from the predictable, worn out team-building exercises of years past. Pleasantly surprising participants with a non-traditional activity will set the tone and get the ball rolling in the right direction.

Here are a few fun and quirky ideas to inspire you:

Scavenger Hunt

As a kid, you probably participated in scavenger hunts at birthday or Halloween parties. Little did you know you were learning how to work together and problem-solve.

Turns out, grown-up kids like scavenger hunts, too! The hunt can take place in your office building, a nearby park or your entire city.

Break the group up into teams and give them a list of items to find. Include word clues, pictures, brain teasers, etc. Each “find” is worth a certain number of points and the team with the most points wins!

Team-Building for Good

Great-Job-CertificateWhat could be better for employee morale than giving back to a worthy cause? Choose a local charity for your company to support. Then ask employees to bring in donations that will benefit the charity. For instance, non-perishable food items for a food bank or clothing for a women’s shelter.

Teams will use these items to build or make something (without destroying the items, of course). It may help to come up with a central theme like “Great Buildings of the World” or “Paris Fashion Show.” Award points for ingenuity, design and overall creativity. Afterwards, disassemble the “building blocks” and deliver the donations together.

All in the Family

Micro Prize Wheel from PaperDirectWork-life balance is crucial to employee morale and productivity. Overwhelmingly, employees crave flexibility and time with their families, even more than money or benefits. So why not include their families in team-building activities?

Organize a Family Fun Day complete with face painting, a bounce house, sack races, food and drink. Have a smaller budget? Opt for a good old-fashioned ice cream social. Hold a charity raffle or give away door prizes from other local businesses. And be sure to host the event during work hours.

That way, employees get extra time with their families, instead of having to come to work with their families during the hours they should be off.

Swirly Stars Casual Certificates by PaperDirect

No matter which team-building activity you decide on, remember to recognize your employees’ accomplishments. PaperDirect has a full selection of awards and certificates that say, “Job well done!”

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Wedding Slideshow Guidelines and Tips

As the age of social media and ever-changing technology is upon us, it comes as no surprise that many people want to add multimedia elements to their wedding receptions. One of the most popular events at any reception is the wedding photo slideshow.

These wedding slideshow tips will help any bride and groom create a memorable, fun and sentimental montage for their guests to enjoy.

tips for creating a wedding slideshow

Variety

Choose a variety of photos from many different stages of life. Your guests will love to see those cute and slightly embarrassing baby photos, but don’t forget to add in some from the awkward teenage years and your early years as a couple.

Set a Time

Allow each photo to be displayed for approximately 2 to 3 seconds. This allows your photos to run in-sync with the song or songs that you have chosen for the slideshow, while also not lingering too long on the screen.

Your slideshow should continue moving at a steady pace in order to keep the interest of your guests.

Keep it Short and Sweet

Do not create a slideshow that lasts for more than 7 minutes.

Your guests may get antsy or lose interest if you make a slideshow that lasts for much more than this. The goal of 5-7 minutes works well, because it is about the same length of time as two songs.

Have a Backup!

cloudAlways back-up your slideshow on multiple platforms, including the cloud. You want your wedding day to be flawless, and this means you should always have a back-up plan.

Bring the slideshow on multiple discs, but also back it up in the cloud in order to make sure you can access it no matter what.

Music

Pick songs that have meaning for both the bride and the groom. The songs should also reflect the personality of the couple. For instance, a couple that is comfortable showing their romantic side might choose slow and meaningful songs.

Another couple that prefers to keep things fun and fresh might choose upbeat music that keeps guests smiling and laughing for the duration of the slideshow.

There are many aspects to planning the perfect wedding, and creating a stunning slideshow is just one of them. Brides and grooms also will want to prioritize the details of the day, including programs, napkins, invitations, menus and seating charts. To find the best paper products for all of your wedding planning needs, be sure to visit PaperDirect today.

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10 Employee Service Award Ideas

Formal Blue Standard CertificatesOne of the best ways to ensure the success of your business is to secure the best and most productive employees — but hiring high quality candidates isn’t the only way to guarantee that you are going to get a good return on your investment.

You need to reward your employees and show them that you appreciate their hard work and effort. Employee service awards are a wonderful and affordable way to show your workers that you care.

These employee service award ideas are sure to be a hit among the workforce at your business.

10 Employee Service Award Ideas

  1. Provide your employees with a gift certificate to a local restaurant, allowing them to fully enjoy their time off from work.
  2. Create a certificate that allows them to enjoy a casual day of dress at work.
  3. Reward an employee with an extra day off to use as they wish.
  4. Throw a company party, allowing all of your employees to let their hair down and relax while at the office.
  5. Bring in breakfast as a surprise. Perhaps create a hot breakfast buffet, or opt for a continental breakfast of fruit, coffee, donuts and bagels.
  6. Gift your employees with a token of your appreciation, such as an engraved plaque or a trophy.
  7. Designate a special parking spot for a top-notch employee, and rotate who gets to use it on a regular basis.
  8. Send a personalized thank you note to an employee who has put in extra effort or shown a lot of growth in recent weeks.
  9. Create awards for personal accomplishments that employees might achieve, such as running a marathon or celebrating a milestone anniversary.
  10. Design a certificate that provides employees with an extra-long lunch hour. Give it out every once in a while to employees who deserve a little reward for something they have done around the office.

Sienna Specialty CertificatesYour employees are an integral part of your business, so it’s essential that you recognize their contributions and the important role that they play.

These employee service award ideas will help you easily and effectively show your employees that you care, while staying within your tight budget at the same time. Your employees are sure to be excited when they receive a reward, and they will be motivated to continue to do their best for you and for the company as a whole.

For more great ideas on rewarding your employees, visit PaperDirect.com today.

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